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Supply Chain and Logistics ManagementClick here to view a transcriptAfter viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.1. Compare Dell’s supply

Supply Chain and Logistics Management

Click here to view a transcript

After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.

1. Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.

Answer question 3 or 4 below:

3. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market. 4. In what ways may market research have helped prevent these large technology businesses from failing?

Each of your three responses should be at least one page in length; therefore, with an introduction and conclusion included, your essay should be at least four pages in length. In addition to the video, your essay must reference at least one article of your choice from a business-related or news website; therefore, your essay should reference at least two sources. Your essay must be in APA format. All paraphrased and quoted material must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement

Scenario: Using the same organization and the lemonade drink from the previous assignment (SEE ATTACHED FILE), develop an analysis for the bank. The bank will be using this information to make their f

Scenario: Using the same organization and the lemonade drink from the previous assignment (SEE ATTACHED FILE), develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.   

Develop a minimum 350- to 525-word analysis that include the following:

Explain how the following four methods should be used by your company to align best with your target segment and product definition:

  • Advertising

  • Event Marketing

  • Public relations
  • New Digital Marketing Techniques (m-commerce)

PROMPT: Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, anAmerican psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two ad

PROMPT:   

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an

American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission.3. Find an international version of an advertisement for one of the products.4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilized in the advertisement change?  

INSTRUCTIONS:

PLEASE USE REFERENCE STATED FOR ADDITIONAL ASSISTANCE; Fundamentals of Marketing by Tanner Raymond Chapter 3 and 4.

PLEASE USE REFERENCE STATED: Fierro, I., Gavilanez, J., & Diego Alonso, C. A. (2017). Digital marketing.

APA FORMAT/HEADING

2 Body Pages and Reference Page

NO GRAMMAR ISSUES/NO ERRORS

2 OTHER CREDIBLE SCHOLARLY SOURCES

Paraphrase or SUMMARIZE, you must use a SIGNAL PHRASE

JUST A FEW IN TEXT CITATIONS; PLEASE USE QUOTATIONS