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Board of Directors PresentationYou have done a tremendous amount of planning, research, and strategizing with your marketing plan in your role as the marketing manager. It is now time to present it to

Board of Directors Presentation

You have done a tremendous amount of planning, research, and strategizing with your marketing plan in your role as the marketing manager. It is now time to present it to the company’s board of directors. You are to create a presentation in which you synthesize your research and recommendations from your previous assignments.

As you know, the ability to create and deliver strong presentations is a critical skill for all managers, leaders, and employees. You can improve this skill through practice. In this unit’s assignment, you will have the opportunity to hone your presentation skills.

In this assignment, create a PowerPoint presentation for the board of directors, and include speaker notes to elaborate on the information on each slide. Your presentation should contain at least 12 slides, not counting the title and reference slides.

You need to ensure that you address the items listed below.

  • Executive Summary: Use the Executive Summary from the Unit VII Project assignment to prepare and present the key elements associated with your research and recommendations in the marketing plan.
  • Remember to use bulleted text, and include a minimum of two graphics. Ensure you reference the sources for your images.
  • Include speaker notes for each slide of your presentation, to indicate what you want to convey in your presentation to the board of directors.
  • Your presentation should have a professional style and appearance.

You should consider adding audio to your slides to enhance the quality of the presentation. To view a tutorial on adding audio to a PowerPoint presentation, click here.

For this assignment to be authentic, you are highly encouraged to complete the audio portion of the assignment, as audio can increase the impact of your message. If you are unable to complete the audio portion, you are required to write out your full speech within the speaker notes section of PowerPoint underneath your slides. If you write out your full speech, you will be required to use appropriate sentence structure, grammar, and punctuation.

PROMPT: Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and

PROMPT: 

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?  

INSTRUCTIONS: 

2 pages and separate reference page

2-3 References

APA Heading/Format

PLEASE USE REFRENCES LISTED BELOW:::

          (Fundamentals of Marketing by Tanner Raymond)

          (Hall, S. (2017). Innovative B2B marketing: New models, processes and theory. GB: Kogan Page Ltd.)

Project Deliverable 4: The Organization’s Response to ChangeDue Week 9 and worth 150 pointsFrom the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to pos

Project Deliverable 4: The Organization’s Response to Change

Due Week 9 and worth 150 points

From the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to position his organization to be responsive to change in order to take advantage of the strategies you have recommended.

Write a six to eight (6-8) page paper in which you:

  1. Give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Justify your answer.
  2. Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Support your response.
  3. Use the Boston Consulting Group’s growth-share matrix to evaluate the company’s strategic position as of 2013. Note: Refer to Figure 14.2 “The BCG Growth-share Matrix”, located on page 369, chapter 14 of the textbook.
  4. Suggest one (1) approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Include the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Provide a rationale for your response.
  5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Assess value creation strategies by using a framework adaptable to the strategic environment (e.g., vertical integration, global strategy, and multinational corporation) that an organization operates in.
  • Analyze strategies for exerting the internal leadership needed to drive the implementation of diversification and corporate strategic initiatives in order to improve operating excellence.
  • Assess external growth strategies and the trends in strategic management in a competitive environment.
  • Use technology and information resources to research issues related to business strategic management.
  • Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.