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As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company’s marketing manager, discuss what steps you wou

As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company’s marketing manager, discuss what steps you would take to ensure the company did not have too many brands. Why? Share your findings with the class.  250- 300 words only

TEXT BOOK Aaker, D. A., & Moorman, C. (2018). Strategic market management (11th ed.). Hoboken, NJ: Wiley.

1. In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: pre

1.       In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.

2.       Next, you will determine which pricing strategy is represented by your brand’s price and discuss why (or why not) the pricing strategy is effective.

3.       Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?

You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. You will create a four-page Word document, not counting the title and reference pages.

The four elements of the marketing mix. Marketing decisions made by an organization when shaping a suitable proposition for the potential customer can be organized into four major groups. in this essa

The four elements of the marketing mix. 

Marketing decisions made by an organization when shaping a suitable proposition for the potential customer can be organized into four major groups. in this essay, you should expalin the meaning of the phrase marketing mix, describe the four elements of the marketing mix, the purpose of the marketing mix, and the role each element plays in delivering value to customers