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International Marketing

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors.  CEMEX’s superior profitability supplies a basis for discussing the sources of superior performance in a global context.  In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.

After you review the case, prepare a response (4-5 pages) to the following case questions:

1) What benefits have CEMEX and the other global competitors in cement derived from globalization?  More broadly, how can cross-border activities add value in an industry as apparently localized as cement?

2) How specifically has CEMEX managed to outperform its leading global competitors in the cement industry?  Please focus on comparing it with Holderbank, which is the other large competitor principally focused on cement.  What do this comparison and the other data in Exhibits 4-8 suggest about the competitive game being played out among the major international companies?

3) What accounts for the sequence in which CEMEX entered foreign markets?  How do the markets it has entered recently compare with the markets that it entered early on?

4) What recommendations would you make to CEMEX regarding its globalization strategy going forward?  In particular, what kinds of countries should it focus its future expansion on?

Marketing Plan

I am in need of someone to complete a marketing assignment for me. This will be a 9-13 page paper APA format double spaced. I really need to pass this class and its depending on this assignment. So if you are not business savy please do not contact me! I need this done accurately. I have attached the instructions. There is a link to the text book above instructions that can be used as a reference but should not be the only reference. Please read instructions thoroughly! The brand I’ve been given is TOMS.

Discussion 2

Due tues August 22 NLT 3:00 PM EST

Week 8 Discussion

The Importance of Social Media and Web Analytics”  

Please respond to the following:

  • From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

  • Use the Internet to research social media marketing strategies. Next, imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.