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“Consumer Behavior Blog Post – The influences of social media on increasing convenience in your lifestyle with Yelp. “

  • So far we have learned how to get into contact with people who have the same interests all over the world via social media platforms, such as LinkedIn, Facebook, and Pinterest. These apps have gained you contacts in your business life as well as in your social life. But are they really useful to everyone? This week we learn more about an app that absolutely everyone can use: Yelp. Check out Yelp and see if it is something you might find useful. In this week’s blog post, discuss two to three (2-3) uses of Yelp in which you could influence consumer behavior.  
  • Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.

I need a INSTRUCTIONAL OR PROMOTIONAL POWERPOINT 2010+ VIDEO

I need to do a voice over explaining video and I need to be able to upload it to Youtube.  It really needs to look nice!!

THANK YOU SO VERY VERY MUCH!!

Sincerely,

Linda

MKG 470 CT 4(A)

Option #2: Primary Scales

A nation-wide, upscale grocery store is considering releasing a new line of quinoa-based organic foods under the store’s private label. They would like to do some marketing research before doing so, however, in order to determine how well current and potential customers might accept these products.

In this assignment, you are asked to illustrate the use of primary scales for measuring consumer preferences for quinoa-based, organic food products.

  • Develop Likert, semantic differential, and Stapel scales for measuring consumer preferences for quinoa-based, organic food products.
  • List five descriptive factors about the consumer that you would want to study.
  • For each of the scales and descriptive factors you identify, discuss why you chose them and how the grocery store would use this information.
  • Discuss the potential ethical implications that primary data collections might entail.

Your assignment should be in a paper 3-4 pages long, not including the required title and reference pages. Adhere to the CSU-Global Guide to Writing and APA Requirements. Include at least three scholarly sources (you may use the recommended readings) to support your answers. The CSU-Global Library is a good place to find these sources. Remember to use in-text citations as appropriate and to include your sources in your reference page.