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week 1

Purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.

Assignment Steps

Scenario: You have just graduated with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.

Develop a 1,050-word response to the following using the scenario above:

  • Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
  • Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
  • Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Project- Blog Post

Assessment 1: Project – Student Blog post [20%]Learning objective: To ensure that students are familiar with the marketing concept and how marketing has influenced society including the 4 identifiable patterns or quests.

Task to demonstrate their learning from weeks 1 & 2 students are to write a 750- word Blogpost that explains the marketing concept. They also need to explain how marketing’s evolution could be described as the ‘quest for best’ and provide various examples of the four identifiable patterns or quests that have constantly been evident as marketing has evolved.

The quest to better serve the customer The quest to overcome the challenges facing society The quest to for better use of existing resources The quest for more effective distribution- information, products and people

In today’s connected world blogging can be considered a life skill for business overall and marketing in particular. Being able to grab and keep a reader’s attention is critical to the ongoing success of any Blog. While Blog posts are less formal and an academic style is not required, quality work is essential. Formal referencing is not required however identifying sources will add to the credibility of your work [e.g. preserving produce has been a constant challenge for producers and consumers, according to History Magazine (http://www.history-magazine.com/refrig.html), one method has been refrigeration …]. Relating your Blog post to the unit learning is critical in relation to how marks will be awarded.

This means that Blog posts that concisely deal with the topic and demonstrate unit learning will be better regarded than work that appears to disregard this instruction.

Students will write their Blog post using Microsoft Word [12 point font, 1.25 spacing and include at least 1 image] and then submit it for marking via the turnitin Blackboard link under Assessments. The best submissions will subsequently be invited to upload their Blog post to our internal Student Blog site on Blackboard for viewing by all [a letter of achievement will also be provided]. 

Define the basic elements of the theory of communication and the communication

Define the basic elements of the theory of communication and the communication process, as well as the decision-making process

Outline the principles of oral and non-verbal communication and define their role in building successful business relationships

Recognize the importance of communication in organizations and document an understanding of the organization’s environment in order to assist with effective decision-making

Write business messages with various goals, such as routine, bad-news, and persuasive messages and plan and write a collaborative report

This assignment has 4 parts:Based on a group project that you have been involved with (classroom, projects at work, projects at home, etc.), discuss the following:

  1. Describe the project.
  2. Discuss how your group was able to avoid conflict and criticism (or not).
  3. Describe how different personalities affected how the group worked together. 
  4. If you could change anything about the group what would it have been and why?