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week 1 questions

Answers must be 2-3 paragraphs

What is the definition of marketing? 

What is relationship marketing and why is it important?

What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? 

Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

unit 3 marketing

Assignment Details

Ethics and Social Responsibility in Business

In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment.

However, how you communicate the expected conduct required in a business is as important as the ethical expectations themselves. Most companies have a written Code of Conduct as well as other corporate statements that communicate the expected behavior and values of the firm.

In this Assignment, you will engage in the development of the following professional competencies:

  • Make ethical decisions and solve problems
  • Written Communication

In this Assignment you will read the Cengage® Case Study: “Barclays Bank: Banking on Ethics” and then respond to the checklist items in a critical essay based on a scenario.

Click on the grading rubric below to see the full instructions and grading rubric for this Assignment.

Rubric

Review the assignment instructions and grading rubric.

Discussion one

Week 7 Discussion

  • Develop a brief IMC for the company or product you are working on in your assignments (See Attachmed).

  • First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?

  • Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.

  • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

    Needs to be at a minimum of 3 fully developed paragraphs!