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PR discussion board
Search the internet for one non-profit organization which is of interest to you (not one you might be studying for your PR Plan Project) and do the following:1) Briefly describe the organization and its mission or purpose.2) Place a link to the organization’s home page in your post.3) Share at least three tools or tactics used by the organization to promote or brand itself.4) Post to at least two other students whether you think the tools used by their posted organization should be effective, or not and why. Tip: You may wish to visit the website to see how the tools fit into an overall plan before you comment.
Assignment 6
Consumer Lifestyle and Situational Influences” Please respond to the following:
- Go to Strategic Business Insights’ Website and take the VALS™ survey, located here. Determine if the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change over time, citing key external factors that would cause results to differ.
- Watch the video titled “Targeting the Premium Dog Market”, located here. Then, go to the United States Census Bureau’s Website and explore the 2014 National Population Projections: Summary Tables, located here. What key situational variables will influence the dog owner target market? Provide two ideas of how premium pet product manufacturers can use this information in their market strategies.
Advertising
You pick an advertising agency whose work you love and write 500 words on why you admire their work and use examples of campaigns that you think are excellent.
you can find these agencies in this website and pick up one of them
http://www.top50adagencies.com
