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Assignment 1: Culture and Marketing Strategy-

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  1. Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center.
  2. Assignment 1: Culture and Marketing Strategy Due Week 4 and worth 100 points
  3. Locate a print advertisement for a consumer business or product that is not nationally recognized. (Note: the advertisement can be a social media print advertisement, but the product or business cannot be known nationally, meaning it cannot be purchased in all parts of the nation, just in the local area.)
  4. Write a three to four (3-4) page paper in which you:
  5. 1. Describe the chosen advertisement, content on the advertisement, text, pictures, length of advertisement; explain where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.
  6. 2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
  7. 3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.
  8. 4. Evaluate this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).
  9. 5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
  10. Your assignment must follow these formatting requirements:
  11. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  1. Your Assignment must be saved as:
  2. Save the Assignment as Last Name_First Name_Week4_Assignment1
  3. For Example: Doe_John_Week4_Assignment 1
  4. The specific course learning outcomes associated with this assignment are:
  5. Formulate marketing strategy and actions that influence the consumer decision process for targeted market segments and foster customer satisfaction.
  6. · Incorporate the impact of culture and other key factors on consumer behavior in developing a cross-cultural marketing strategy.
  7. · Use technology and information resources to research issues in consumer behavior.
  8. Write clearly and concisely about consumer behavior using proper writing mechanics.
  9. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
  10. Click here to view the grading rubric for this assignment.

  11. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

Final Project: Marketing Plan

Like other products and services, health care products and services must be marketed to potential consumers. To do this effectively, health care organizations must develop marketing plans. These plans provide organizations and their leaders with common goals for their products and services. Moreover, by relating the marketing plan to the mission, vision, and objectives of the organization, marketing plans become a tool in the strategic decision-making process. For the Final Project, you create a marketing plan for a health care organization.

To prepare:

Select one of the following case studies from the Learning Resources to be the focus of your Final Project:

  1. Philips Healthcare: Marketing the HealthSuite Digital Platform
  2. Thrive or Revive? The Kaiser Permanente “Thrive” Marketing Programs
  3. Castlight Health: Disrupting the Health Care Industry
  4. Carolinas HealthCare System: Consumer
  5. AIP Healthcare Japan: Investing in Japan’s Retirement Home Market
  6. Access Health CT: Marketing Affordable Care
  7. E-Cigarettes: Marketing Versus Public Health

Review the case study and consider how you might market the health care organization. For guidance on developing a marketing plan, refer to Chapter 15, “Marketing Planning” in this week’s Learning Resources.

The Assignment

Part 1

In a 20 pages marketing plan, address the following:

  • State assumptions
  • Gather initial information
  • Audit the market
  • Determine the marketing strategy and business communication standards to be used
  • Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
  • Set marketing goals and objectives
  • Describe any benchmarks from other competitors or industries
  • Prioritize marketing objectives
  • Specify marketing actions
  • Explain any global marketing issues in the marketing plan
  • Specify any limitations to implementing the plan

Part 2

Then, create executive summary to present to the facility’s leadership.

  • The 2-page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.

Are you getting the message

Consumer Behavior Blog Post –Are You Getting the Message? “  Please respond to the following:

  • Recall two (2) media appeals that you have recently noticed on Facebook, or another social media source. Discuss these two (2) examples of message appeals in your blog post. Provide a detailed description, and judge whether the appeals are effective for that product or company. (Hint: See Chapter 7 in the textbook for more details).