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Watch the video by JP Rangaswami on “Information as food” and the social contract prezi (note there is no sound for the prezi). 

https://prezi.com/uz6aeprt1vhx/social-contract-theory-basics/

  1. After reviewing both, consider the following:
  • An example of when your information was used by an organization or individual to HELP you address a want or need
  • Was there an “exchange” involved and if so, what was exchanged?
  • Try to use the social contract theory (Locke) to help you in the above (note, this will probably require system 2 thinking)

Maketing: Defining Your Offering

DUE TOMORROW 7/23/17 AT 12:30PM

Project is on Eye Regrowth Serum

For this assignment, create a 5-6 page paper (not including title page) that contains the following information:

  1. Include a concept statement. Concept statements are useful during the research phase as a means to obtain feedback on a new product idea from potential consumers before bringing the product to market. A concept statement must include the following key information:
  • Headline (This can be as simple as “Introducing XYZ Product!”)
  • Product Description (Include a short statement describing the key features of your product.)
  • Value Proposition (What value does your product commit to deliver to consumers? What are the key benefits of using your product? What problem does your product help consumers solve?)
  • “Reason to Believe” (Why should consumers believe that your product will deliver the value it promises? Be sure to provide facts here, not “fluffy” language!)
  • Suggested Retail Price
  • image/Product Shot (Provide a drawing or mockup photo of your product.) 

Include a summary that explains the rationale for each component in the concept statement (for example, why you included certain product features, why the specified price was chosen, why the key benefits highlighted are the most important ones, etc.).Describe t
wo ways that you will do market research to identify who your target audience is. Discuss the type of market research, how you will implement the research, and why you selected those types of research.Create a persona that represents your target market based on your research.
Create a SWOT analysis for your product to identify strengths, weaknesses, opportunities, and threats.

Include a title page, and proofread your final assignment for correct spelling, grammar, and punctuation

global strategy and organization

Discussion Prompt

In 200 words each:

  1. What factors shaped the decision of Burberry historically to offshore and out-license its value infrastructure?
  2. What factors have shaped the decision of Burberry to reshore some of its value infrastructure?   Does this suggest that higher globalization of the nations and of the firms makes reshoring more attractive.  Why or Why not?
  3. How has the strategy and organization of Burberry evolved, as it decided to first offshore, and then reshore, some of its value infrastructure?