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Social media

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.The paper

  • Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style

Marketing Research

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:

  • What is meant by marketing research?
  • What are the stages in the marketing research process? Explain briefly.
  • What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?
  • How would you use marketing research to make recommendations on marketing the soap?

Submit your answer in a Microsoft PowerPoint presentation. Your presentation should consist of eight to nine slides. Place additional information in the notes section of the PowerPoint presentation. Your PowerPoint should include your references on the last page in APA format and in-text citations should also be used.

Name your document: SU_MKT2010_W2_A2_LastName_FirstInitial.ppt. Use APA guidelines for your submission.

Assignment 5

“Motivation, Emotion, Attitudes, and Product Repositioning”  Please respond to the following:

  • Examine three key ways that consumers gain emotional intelligence about their patterns of consumption. Choose a market segment and determine two learning patterns that motivate customers in this market segment to purchase.
  • Analyze the attitude change strategies. Determine the effectiveness of negative advertising campaigns in regard to changing the components of attitude. Use examples to illustrate your point. Examine the pros and cons of attitude change strategies.