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Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category. What do you think are the three major trends in the environment that have the potential to impact the marketing of the selected product category?

Can the demand for this product category change? Why? Would this demand impact the immediate environment for it? What new competitors, if any, will emerge for it? How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submit your answers in a three to four-page Microsoft Word document.

DUE IN 24 HOURS APA 4-5 PAGE MARKETING PAPER

Details on format and structure of paper are in the attachment, needs credible in text citation and would like this marketing paper to be about Tesla’s new model 3 concept car.

Unit 2 Master

n this unit, marketing’s role in the achievement of an organization’s objectives was introduced.

Practice: Imagine your company (or the business where you’d like to work) has asked you to conduct a market analysis using market segmentation, market potential, and strategies. This is market analysis will be added to the organization’s final marketing plan. Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

Market Analysis Using Market Segmentation, Market Potential, and Strategies

Provide an introduction to Market Analysis using the criteria listed.

  • Define your company’s market for a new or existing product
  • Describe Market segmentation for your company’s product
  • Describe the Market Potential and strategies

Introduce one market metric or chart that is important to the final marketing plan. Describe that metric or chart and its importance to this type of marketing plan.

Please submit your outline for Unit #2 Project Milestone Activity #3 to the grade book.

PLEASE SEE RUBRIC FOR GRADING CRITERIA