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essay highschool level

UNIT 1, SUSTAINING OUR RELATIONSHIP WITH NATURE Essay #1 – Persuasive essay The purpose of this essay is for you to explore your personal relationship with nature, using it as a springboard to examine larger issues of humankind’s changing relationship with nature in the 21st century. You will need to choose one of these questions and argue for a specific position:  Do college students (or Americans, millennials, children, Californians, etc.) suffer from ‘nature deficit syndrome’, and is this problematic, or not?  Is our relationship with nature changing, and if so, what impact might this have on our attitudes about nature and the future of “nature” itself? You will need to incorporate properly cited quotes and/or ideas from at least two of the following:  Richard Louv’s book Last Child in the Woods  Bill McKibben’s “The End of Nature”  Emma Marris’s Ted Talk, “Nature is Everywhere.” You must also include your own personal experiences or observations. Consider these questions as a means to brainstorm this topic: Did you have positive or negative experiences with nature as a child? What about today? When you think of “being out in nature,” do you think of being somewhere untouched by humankind or grand scenic views that require planning and long drives, or simpler, more accessible venues, like a local park or overgrown empty lot? Do you prefer one type of nature to another? Do you enjoy being out “in nature” as you define it? Do you regret not having had more exposure to nature as a child? Do you feel you haven’t missed anything by staying indoors as a child, and that you’re not missing anything by staying indoors as an adult? Do you feel that “nature” is dangerous and should be avoided? Do you feel that it’s no longer possible to have a pure “nature” experience, as McKibben suggests? In order to earn a C or above, you must abide by the following criteria: Length  900 to 1,200 word minimum, which is 3-4 double-spaced pages. Please note, papers below 900 words will be downgraded! APA  an APA formatted cover page AND an APA reference page (not included in the page count above)  proper APA in-text citations for all paraphrases and direct quotations  no abstract is necessary for this essay Richard Louv, author of Last Child in the Woods DiGangi / WRIT 112 / Summer 2017 2 References / Sources  See bulleted list, page 1. The important elements all your essays in this class must contain:  an introduction that has a hook and introduces your audience to the topic  a thesis that makes a specific, debatable claim; your thesis may be direct or indirect and anywhere in your essay, as long as an intelligent reader understands the point which you are arguing.  effectively organized paragraphs with strong topic sentences and transitions  smoothly synthesized evidence that supports your thesis and is convincing and clear to the reader  a conclusion that does not merely restate your thesis but that leaves the reader with further ‘food for thought’ A few more rules and tips  As this is a short essay, please do not use any long block quotes.  It’s okay to use the word “I” when using your own specific evidence. For example, if I write about my experiences at the Antelope Valley Poppy Preserve, I cannot do this without the word “I,” just as Louv does in his book. However, I do not need to say “I believe that the tourists should not have trampled the flowers.” I can simply say, “The tourists should not have trampled the flowers.” Please remove “I believe,” “I think,” “I feel,” and “in my opinion” from all academic essays.  Do not use the word “you.” Yes, I’m using it here because this is an informal instruction sheet; I am telling you what to do. However, when you write for an audience of peers, you should use “we” instead, to include yourself with your readers. Doing so shows your readers that you don’t think you’re better than them. Only your professors can do that!  Please, no “drop quotes”! Create a “quotation sandwich” for each quote by 1) creating context for your quote, 2) using a signal phrase before the quote, and 3) when possible, easing out of the quote by adding some analysis.  Your language should be formal, but clear and direct. Avoid, inflated, pompous language, but also avoid slang and language that is too informal. 

your ability to relate integrated marketing communications concepts

Week 8 Writing Assignment

Part 1 – Integrated Marketing Communications, and the Changing Media Landscape

Learning Outcomes

  1. Integrated Marketing Communications. Student understands how integrated marketing communications can add value for customers.
  2. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework.
  3. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.
  4. Media strategy. Student can design a simple message and media plan for a product or service offering.

Directions

  • This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.
  • The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design. A good one is: http://www.caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdf
  • Prepare your assignment beginning with a title page to include your name, your product or service, and your target market. Then answer each of the following four questions in order number them before your response. There is no need to repeat the question.
  1. Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
  2. Marketing communications objectives. Write at least three marketing communications objectives using the AIDA framework discussed in the course content.
  3. Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
  4. Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.

Part 2 – Special Topics in Marketing

B2B Marketing, Marketing Information Systems and Measuring Marketing Activities

Learning Outcomes

  1. B2B marketing. Student can differentiate the differences in marketing strategy between consumer markets and business markets.
  2. Segmenting B2B markets. Student can identify the B2B market segments involved in a product or service offering
  3. Marketing Information Systems. Student can identify at least three sources of input to a marketing information system for a product or service offering.
  4. Marketing Metrics. Student understands the purpose of Return on Marketing Investment for the company, and can identify at least three metrics that should be used in a product or service offering to measure the effectiveness of marketing strategies.

Directions

  • This part of the writing assignment closes the loop on strategic marketing planning in that it identifies the types of marketing strategies the company might employ to market its offering through the value chain prior to its final customer. Also, strategic planning is useless unless there are reliable and useful sources of inputs and a way to organize the data to be used in the planning process decision making. Metrics need to be in place to measure how successful (or not so successful) the strategies to reach marketing objectives have been. Strategic marketing planning then becomes an ongoing process of measuring and adjusting to new information and current conditions.
  • Many of your responses to these questions will be your best educated and informed (as much as possible) information on your product or service offeringâs company. Where concrete information is not obtainable, you should use your judgment and describe why you made your judgment call.
  • Respond to each of the following four questions in order and identify the number of each response. There is no need to repeat the number of the question.
  1. B2B marketing. Consider your product or service offering. Based on the categories of B2B markets discussed in the readings, name at least two of the B2B markets that could be a target market for your company. Why?
  2. Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation schemes might be most appropriate category for your company? Why?
  3. Marketing Information Systems. Identify at least three types of information your company should use in a comprehensive marketing information system for decision making purposes. Why did you chose each of them?
  4. Marketing Metrics. Identify and discuss at least one financial metric and three performance metrics that would be important to monitor your companyâs strategic marketing planning for the marketing efforts you identified for your new marketing mix strategies.

General Submission Requirements

  • Prepare as a word processed document (such as Microsoft Word). Do not use Pages. Export to .doc or .pdf. Use 12-point font Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
  • Your assignment should be the equivalent of approximately five pages of double-spaced text, approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the five pages of written analysis.
  • Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.
  • Include a References page, which includes at least four references.
  • You should use APA style. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.
  • Upload your word processed document in your LEO assignments folder by the due date in the LEO calendar.

Refer to the grading rubric for these assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.

Brand Equity, Brand Image, and Brand Awareness

This assignment emphasizes how companies communicate their value proposition to customers through different communications platforms and initiatives to strengthen their brand image and brand equity.

It will also help you to review the different elements that can affect branding, such as environmental forces, especially the competitive and technological forces.

Select one of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, Verizon, or another well-known brand you like.

Research the strategic function of branding, in general, and for your selected brands using the University Library, the applicable course readings, and the Internet.

Write a 700- to 1,050-word paper in which you address the following points:

  • The company’s desired outcomes of its marketing communications program
  • How these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equity
  • The role brand image plays in the advertising of a particular company’s product or service
  • How this image compares to a competitor’s image in the same industry
  • Does your chosen company use integrated marketing communications; if so, how?
  • An overview indicating how effectively the company uses digital marketing, and how they might improve

Cite at least two references other than the course texts.

Format your assignment according to appropriate course-level APA guidelines.