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MKT 310

  • Imagine that you are starting your own retail store and you want to ensure your success. Determine two (2) of the target market techniques that you could use. Support your selection of these techniques with real-world examples.
  • Suppose that supermarkets in your area have recently experienced a decrease in sales of baby diapers, but there has been a substantial increase in the sales of elder diapers. Determine whether or not a situation analysis of a retail industry that markets to elders in your area would be appropriate in this situation based on the shift of market demographics. Speculate as to whether these population demographics would or would not impact product and sales. Support your response with details from the textbook.

stakeholder stragegies

Answer in 200 words each:

a) Identify the different stakeholders of Anglo American and their stakes.    What is your suggestion on how Anglo American could respond to these stakes?

b) Critically evaluate the business model of Dyson for its globalization business strategy.  What changes might be needed, if any, as the firm ventures into future growth markets beyond its existing markets?

c) Review the articles posted by your peers (you can select all postings and then click on collect to see them all at once).   Critically evaluate the postings of any one of the peers using the following guidelines.  (if you are the first to post, then come back in a few hours to answer this part).

1. POINT to some examples of good analysis you liked.

2. POINT to what you think is the central insight or theme

3. What MORE do you think is needed? Where? (any places that need more analysis or explanation, any information you need to understand what is going on better)

4. What LESS is needed? (anything that detracts from following and seeing the core of the story)

Part II – Evaluating Capability readiness of the firm

  • Purpose of the analyses in this part
  • Value analysis – Analysis of firm’s core competencies and dynamic capabilities, using product stream, custom solutions and network exchange approaches
  • Home advantage analysis – Identify the foundations of the home advantage of the firm, using diamond analysis.

I have compelted value analysis and home advantage analysis, please finish the purpose of the analyses in this part(about 300 words). Also I uploaded my work. My company is Phoenix technology and the area is Nigeria.