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I need this assignment to be original!! I also need the directions followed!! It needs to be in APA with APA references

In this assignment, you will compare and contrast the differences between marketing strategies in a changing competitive environment.

Scenario:

Consumer behavior and competitive market analysis are key initiatives for a marketing manager. With the changing competitive environment of the global marketplace, marketing managers are always in search of evolving markets and underserved profitable niches to provide them with a competitive advantage. Porter’s Five Forces and strategies to overcome the Five Forces are seminal works on competitive advantage.

Select a company and a product in an industry affected by changes in the business environment or in consumer preferences. As a consultant to that company, you are asked to provide strategic marketing recommendations.

Directions:

  1. Describe the company you chose and the industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy.
  2. Using Porter’s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product/service.
  3. Research at least six peer-reviewed academic articles related to marketing strategy and competitive advantage.
  4. Using best practices from the literature, propose a new marketing strategy to give your selected company a competitive advantage. Include the following in your marketing strategy:
    • Describe how the proposed marketing strategy aligns with the goals of the company.
    • Examine areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition.
    • Analyze market segmentation, differentiated points of value, message(s), and product positioning.

Write a 6–8-page report in Word format. Utilize at least six scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Should I Start My Digital Marketing With Email Marketing Or Social Media Marketing?

I have a small company which provides academic writing services and the dissertation help UK to the students who suffers to write their own assignment. I never did any marketing of my business, but due to the recent competitions I am facing, I have decided to turn the table over by aggressive marketing of my business. Being a new in the marketing world, I need some sincere suggestions regarding the email marketing and the social media marketing so I can choose it for my marketing.

I have been in contact with a digital agency in recent times, and they have recommended me to use both for my marketing. But I think they were recommended it because of their own personal interest and not considering the needs of my business. Being in the writing business for more than two years now I know what things attract the students and how they like to get approached by the writing companies.

I have just some questions regarding the effects of using such mediums for approaching my clients. However, the only answer I am getting from that digital agency is that leave it to us, and we will show you the power of digital marketing.

DQ#1 Marketing Management, Ch. 23: Managing a Holistic Marketing Organization for the Long Run

  • Review the various jobs in the marketing organization. What areas appeal to you and why?

– Minimum 175 words

– Non-plagiarized material

– Minimum 1 Reference

– Must include citations