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Marketing Brand
Two Question 1 Page Each APA Stlye
1. Brands sometimes create some interesting twists in their marketing. See if you can identify the following automobile brands.
- Which brand continues to use the words âzoom zoomâ?
Most of you will have little trouble identifying these brands, having seen advertising and promotional signage for them, or perhaps just âknowingâ that fact about the car brand.
Select one of the brands above and share your recollections about how you learned what you âknowâ about the brand. Was all of your brand knowledge generated by advertising? What other factors contributed to what you know? Can you determine what information came from what source?
2.Marketers continue to push the envelope as they challenge societyâs norms regarding what topics are appropriate to discuss in public. Advertisers are often blamed for promoting a materialistic society by making their products as desirable as possible. Do you agree with this? If yes, is materialism a bad thing? If no, what are your reasons? When responding to your classmates, provide a specific example of a product that supports your beliefs about the role of advertising in society.
Understanding Marketing and Customer Relationships
Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario above:
- Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
- Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
- Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
discussion Board
What did you learn in chapters 6,9 and 10? What peaked your interest? Answer with one new thread and reply to TWO others. See syllabus for requirementI uploaded the power point for chapter 6-9-10 and two reflections and response for: 1.
In chapter 6 I had a quick reality check when studying into the issues that companies face with risk management. It never really occurred to me the importance of preparing for risks of all kinds can allow a positive response, if any of these actions were to occur. The particular risks that I did not seem to before hand understand were those of nature such as hurricanes, tornadoes, fires, etc. These natural disasters are so common and can truly wipe out an entire company, and if not financially stability, it can be for good. These little details can cause such a big problem if not correctly prepared for.
Although I was more intrigued by the thought of natural risks, and not realizing how lack of preparation can affect a business, I also realized what an impact risks such as fluctuation of prices of necessities and even just the issues of incorrect communication can hurt a business. It is crucial to have topics like these discussed in a business to ensure that they continue a high profit, and can recover if these risks are ever a problem. and 2. One aspect of chapter 6 that I found to be very interesting was how many decisions were being made at the upper management level without taking advantage of the technological tools available today. One example being network design decisions that only use the DCF analysis and do not take uncertainty into account. In an ideal world this would suffice, but there are too many variables of uncertainty at play to not take them into account. If a manager only takes cost into affect they will likely make long-term decisions that cannot be altered if situations change down the line.
In chapter 9, I found it surprising that many companies divide supply and demand management into separate jobs, where sales handles demand and operations handles supply. This means that each are working independently to their own benefits instead of the benefit of the overall profit. If sales gets incentives based on revenue and operations receive incentives based on cost, it means that they are implementing processes that most likely conflict with one another and prevent the company from obtaining the highest profit possible.