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2 Questions

1. Brands sometimes create some interesting twists in their marketing. See if you can identify the following automobile brands.

  • Which brand continues to use the words âzoom zoomâ?

Most of you will have little trouble identifying these brands, having seen advertising and promotional signage for them, or perhaps just âknowingâ that fact about the car brand.

Select one of the brands above and share your recollections about how you learned what you âknowâ about the brand. Was all of your brand knowledge generated by advertising? What other factors contributed to what you know? Can you determine what information came from what source?

2.Marketers continue to push the envelope as they challenge societyâs norms regarding what topics are appropriate to discuss in public. Advertisers are often blamed for promoting a materialistic society by making their products as desirable as possible. Do you agree with this? If yes, is materialism a bad thing? If no, what are your reasons? When responding to your classmates, provide a specific example of a product that supports your beliefs about the role of advertising in society.

Customer Profiling

Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets.

Visit the Web site listed below, and complete the following:

Nielsen MyBestSegments

  • Provide an overview of your product.
  • Choose three possible profiles for your product’s audiences. Explain the profiles. 

Since you are engaging in research, be sure to cite and reference the source(s) in APA format.

Marketing Challenges in a New Economy

Read the article: âAirbnb and the Unstoppable Rise of the Share Economy (Links to an external site.)Links to an external site.â. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

  • Explain how this concept is disrupting our traditional economy.
  • Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.

The paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
  • Must include a separate title page with the following:
    • Title of paper
    • Studentâs name
    • Course name and number
    • Instructorâs name
    • Date submitted
  • Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.