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Social, Ethical, and Legal Implications

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements:

  • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

    Format your assignment consistent with APA guidelines.

marketing case study repositioning

Taco Bell: Using IMC to Help Customers Live Mas!

This case describes how Taco Bell used integrated marketing communications (IMC) in its âLive Masâ campaign and in the introduction of Doritos Locos Tacos. Taco Bell was recognized by Advertising Agemagazine as the winner of the Marketer of the Year award for its extraordinary use of IMC. The campaign utilized traditional promotion tools and new social media, and provides an excellent example of the shift to new IMC models of communication.

Textbook Kerin, R. A. & Hartley, S. W. (2017). Marketing. (13th ed.). New York, New York: McGraw-Hill Education.

Directions

Review the following information to see how Taco Bell used integrated marketing communications and social media to communicate its message:

Background on Taco Bell

  • Read the video case in the textbook on 493-495. Use textbook
  • Watch the Taco Bell case video: http://www.viddler.com/embed/df449288 (Links to an external site.)Links to an external site.
  • Review the following online websites and articles:
    • Taco Bellâs Marketing Strategy: http://www.businessinsider.com/taco-bell-marketing-strategy-2014-3 (Links to an external site.)Links to an external site.
    • Taco Bell and IMC: http://blog.imagesmith.com/2012/03/14/integrated-marketing/ (Links to an external site.)Links to an external site.

Answer the following question:

Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the companyâs repositioning efforts, and then formulate a set of well-developed and supported recommendations to the companyâs senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.

IMPORTANT! There is a minimum of 3 pages not including references. (minimum of 3 outside references) Your response should integrate external resources, which should be consistent with APA writing style..

Discussion Board 2 Considering International Marketing

Expanding Globally

Select a global company of your choice to develop an international marketing plan, and decide on one new product and a country for global expansion. You will be working on developing the plan throughout the course. You can choose a global company from this Web site: http://money.cnn.com/magazines/fortune/global500/2010/

Primary Task Response: Within the Discussion Board area, write 400â500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

After selecting your global company and one of its products for international expansion, discuss the country and why it fits your companyâs brand. In your discussion, include the following:

  • Give a brief overview of the company and the product you have chosen.
  • Discuss the country you choose and how it fits your company’s brand.
  • How did ethnocentricity influence or not influence your decision?
  • Cultural and language implications need to be addressed in your decision.
  • Discuss market acceptance of the product based on the countryâs economic development.