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I need original work, 400 to 500 words on the following, In APA format with APA references

We live in a world of “Big data.” Big data warrants innovative processing solutions for a variety of new and existing data to provide real business benefits. However, processing large volumes or wide varieties of data remains merely a technological solution unless it is tied to business goals and objectives. Gartner, a global consulting firm, defines Big data as “high-volume, -velocity, and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” (Gartner, para.1).

In 2013 alone, over a trillion gigabytes of new data was expected to be created globally. Big data presents a big challenge as well as exciting new opportunities for organizations to rise above the competition. This assignment explores these important issues.

Use the  online resources to locate two peer-reviewed journal articles from the professional business literature that analyzes a firm’s use of big data. Look for articles that also address consumer/client privacy issues associated with big data.

Complete the following:

  • Critically analyze the value of the approach suggested by the articles.
  • Discuss why the approach is of value for marketing and branding decision making.
  • Evaluate the content of the articles as well as counterarguments providing support from the literature.
  • Discuss the consumer/client privacy issues that might impact the use of Big data based on your additional research.
  • Assess the value of the reading in the context of your current organization or an organization of your choice.

Write your initial response in 400–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

The Power of Marketing

Marketers cannot create demand or make people buy things that they donât want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services.

A friend of yours agrees with the following adage, âPeople donât know what they want, they only want what they know.â
Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.

Before you get started on that one page paper take the time to review the following video link: It is a video authored by famous Co-Founder of Apple, Steve Jobs and his insights into the marketing world and how marketing = values and living in a noisy world.

Entrepreneurial Marketing Manager

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. 

Develop a 1,050-word analysis addressing the following:

  • Describe your organization’s mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. 
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
    • Distribution
    • Customer Service                                             
    • Advertising and Public Relations           
    • Research and Design                           
    • Sales   
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems. 
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.