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Organizational Objectives and SWOT Analysis

Create and submit a word document describing the Organizational Objectives and Marketing Goals for your client, a local high school football team.

Be sure to include the following:

ï· Organizational mission: a written statement about the organizationâs present situation (Write a mission statement

if the sports organization does not currently have one in place. If the organization already has a well-developed

mission, it is not necessary to redesign this mission statement.)

ï· Organizational objective: performance targets based on mission and vision, to be achieved in a specified

BSM 2801, Sport Marketing 3

ï· timeframe

ï· Marketing goals: based on objectives, short term, measureable, challenging, attainable, and time specific

ï· SWOT analysis: Conduct a SWOT analysis from the mission, objectives, and goals identified for your client.

o Strengths

o Weaknesses

o Opportunities

o Threats

Develop a 1,050-word analysis

Signature Assignment: The Entrepreneurial Marketing Manager

    • Due Today 11:59 PM
    • Not Submitted
    • POINTS 10
  • Paper
  • no new messages

Objectives:

  • 5.1
  • 5.2
  • 5.3
  • 5.4

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About Your Signature Assignment

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

  • Describe your organization’s mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

Project Launch

Deliverable Length:  10 slides and 1,500 word script

Review the course scenario.

*********************************************************This assignment is based on the Sof-A-Logue scenario linked above.*********************************************************

Successful Messaging Sells

It is important to understand what you are selling before you can craft messages to target specific markets. The marketing P for product defines the features and benefits of the product that explains why a customer should buy your product.

Product strategy is a guiding step in the overall marketing plan. Choose the specific product on which you wish to focus for the final strategic marketing plan. To get the most out of this assignment, you are strongly urged not to recycle projects from past classes. The goal of the program is to apply marketing principles in various scenarios to prepare you for a career in marketing.

Your product line presentation to senior management will take place via video conferencing. You will need to prepare a PowerPoint presentation and an accompanying script in Word for the meeting.

Launching your Product

Your PowerPoint presentation and accompanying script will include the following:

  • Company competition: Develop a SWOT analysis to graphically depict your company’s current competition. Explain the SWOT in words.
  • Segmentation: Consider who is interested in your product. Identify the type of customer groups interested in the product, and why.
  • Targeting customers: Based on the product offering and customer segments, describe what customers segments you will serve, and why.
  • Product positioning: Determine your positioning strategy for the product. What image do you want to project to your customers and prospects? How will you appeal to your selected customer segments?
    • Use the 4Ps of marketing to help with this. For example, will you differentiate the price based on quality and value? Where will you distribute the product? Is your product distinctive, unique, or the best quality for the price? Write your positioning statement for the product.
  • Product policy: All product strategies must include a product guarantee. Write the product policy.
  • Customer lifetime value: How will you build customer lifetime value for the company based on your product marketing strategies?

Your assignment should be comprised of 2 files:

  • The PowerPoint presentation will be at least 10 slides in length.
  • The body of the Word script must be at least 1,500 words. Be sure to cite and reference your resources in the Word script.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.