Organizational Objectives and SWOT Analysis

Create and submit a word document describing the Organizational Objectives and Marketing Goals for your client, a local high school football team.

Be sure to include the following:

ï· Organizational mission: a written statement about the organizationâs present situation (Write a mission statement

if the sports organization does not currently have one in place. If the organization already has a well-developed

mission, it is not necessary to redesign this mission statement.)

ï· Organizational objective: performance targets based on mission and vision, to be achieved in a specified

BSM 2801, Sport Marketing 3

ï· timeframe

ï· Marketing goals: based on objectives, short term, measureable, challenging, attainable, and time specific

ï· SWOT analysis: Conduct a SWOT analysis from the mission, objectives, and goals identified for your client.

o Strengths

o Weaknesses

o Opportunities

o Threats

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