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Walt Disney Brand
Select a brand that you like and has product(s) you use (or wish you could use). What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality and description words for the brand. What was captured in your mind map that is not captured in the brandâ s current slogan or mantra? What is missing in your mindmap that the company is trying to communicate in its slogan? Are they similar? Why or why not?
2-3 Pages APA
Short Paper
Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.
APA 3-5pg
Growth Strategy
Answer the following in 200 words each:
a) What is the growth strategy of GE in India? What led to the challenges GE is facing? Critically evaluate the vertical integration and diversification options for GE.
b) How should Raja think about the situation? What are the most important considerations for him to weigh? How should they factor into his course of action?
c) Use one of the three value strategies – product stream positions, custom solutions integration, or network exchange system – to identify alternative options for Raja.