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A New Marketing Opportunity

The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.

1) Read the following two articles:

  • Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article. 
  • Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17. Click here to read the article. 

2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course. 

In a separate 6- to 7-page Microsoft Word document

3) Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?

4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:

  1. The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer. 
  2. How either or both of the opportunities compliment or conflict with the organization’s current marketing strategy. 
  3. What recommendations you would make to the CEO concerning the two proposals. 

By Tuesday, July 11, 2017, submit your paper to the W5: Assignment 2 Dropbox.

Save your document as SUO_HCM3006_W5_A2_LastName_FirstInitial.doc.

resourch

For this assignment, you must search national and international media outlets find an article related to marketing, business or concepts learned in the course prepare a written summary of the article

Be sure you type your written summary in a Microsoft Word document and include following information. Alternatively, the attached Current Events Summary Sheet may be used to complete your written summary.

1.       Name

2.       Course

3.       Date submitted

4.       Date of Article

5.       Author

6.       Publication/Source of Article

7.       Summary of the article in your words

8.       Your opinion of the article

Pricing Pricing

Read this weekâs required article: âHow Companies Can Get Smart About Raising Pricesâ.

In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.

  • Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
  • Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
  • Must include a separate title page with the following:
    • Title of paper
    • Studentâs name
    • Course name and number
    • Instructorâs name
    • Date submitted
  • Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.