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Consumer Behavior Blog

Consumer Behavior Blog Post-It turns out there is more to shopping than you thought!”  Please respond to the following:

  • Congratulations! You’re about to become a blogger! Throughout this course, you will be writing potential blog posts and sharing them in the discussion forums with your classmates. Then, you and your classmates can read each other’s blogs and comment on them, just like a real blog! This week, the Consumer Behavior Blog will focus on the consumer behavior process.
    • For your entry this week, describe and blog about a recent purchase you have made. Illustrate each aspect of the basic consumption process (need, want, exchange, costs and benefits, and reaction and value), and explain how this process relates to your purchase (Hint: See Chapter 1 in the textbook for more details).
    • Your blog entry should be approximately two to three (2-3) paragraphs in length. 

Marketing Consultancy

Under assignment one (3000 words report), you need outline the client problem and provide an audit of the market situation for the company. Therefore under this assignment following requirements need to be addressed.

1.     Introduction: under this section you need to include;

  • an outline of the company
  • their current position in the market
  • identified client problem

Please note that identification of a proper business issue is important for achieving promising marks for this module. Therefore, you need to make sure that you select and explain a key business issue that highlight a specific marketing need in your answer.

  • Implications for the business if the problem is not addressed

      2. Situation analysis of the market   Under this section, you need to include a review of the market using suitable models (e.g. STEEPLE; SWOT McKinsey 7s, etc.). You need to provide an evolution of;

  • Macro environment (PESTEL/ STEEPLE)
  • Microenvironment (SPICC, Porters Five Force model)
  • Internal environment (McKinsey 7s, BCG matrix, marketing mix analysis, ect)

Summary of the analysis using SWOT

Week 1 Discussion.

  • Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
  • Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
  • What recommendations would you give the company who needs to update their approach?