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who is good in marketing?

who is good in marketing? for 2 online quizzes of 24 questions each. (first 2 chapters in marketing 3023) Summer class

Healthcare Marketing

Written Assignment 3 – Health services organizations place and price decisions – worth 20% of the grade 

Overview:  Your third assignment will be an analysis of the place and price decisions of a health services organization as covered in Week 5 and 6.   You may use the same organization that was your focus on Written Assignment 2, or pick another health services organization with which you are familiar.  Be sure you understand the marketing concepts discussed during Weeks 5 and 6 and can apply them to your organization.  

You might have to seek out some information on the organization by visiting its website, or if it is an employer interviewing someone who has knowledge of the pricing and distribution decisions.  After you have completed your research, answer each of the following questions in turn following all the general guidelines or written assignments posted in the syllabus.  

  1. Brief overview of the organizations service/products and a description of their target market.  This is important to ensure that your analysis considers the needs of the target market in evaluating their pricing and channel decisions.
  2. How do you think the organization arrives at its price?  Refer to the Week 6 Overview for a framework of some of the pricing considerations and discuss those that appear relevant to your organization. 
  3. Do you think the pricing strategy is appropriate?  Can it be improved to better meet its customer’s needs?
  4. Is the organization hindered or helped in their pricing decisions by government or payer restrictions.  If so, how do these restrictions impact their pricing strategy?
  5. What kind of value delivery network does the organization employ, e.g. horizontal or vertical, and what is their distribution strategy, e.g. exclusive, intensive or intensive? What factors influence the distribution strategies of this organization?  Are they customer-focused?   If possible, outline all of the channel members and what function they perform to serve the customer?
  6. Can you recommend any changes to the value delivery network that would serve customer needs better?  

Distribution Channel Article Review

PLEASE INCLUDE AN INTRODUCTION AND CONCLUSION!!!

Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Assignment Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing. 

Compose a 500-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process. 
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution. 

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.