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WK4

n business plans, many marketing sections should be entitled “Field of Dreams” because many entrepreneurs assume that if “I build the product, they will buy it.” In a four-page to five-page paper (not including the title and reference pages), develop a marketing section about your business opportunity, and specifically address the following in detail (with examples):

  • Describe the type of market research you will need and the resources you will utilize to obtain the information.
  • Predict if your market is big enough to provide growth. Explain the indicators that support your prediction.
  • Evaluate the market power potential of your business venture.
  • Evaluate the collective power of your competitors. Compare and contrast their collective market power versus your potential market power the business venture.

Your paper should be formatted according to APA style as outlined in the Ashford Writing Center, and it must include citations and references for the text and at least three scholarly sources 

The business venture would be property rental copmany in Atlanta, Georgia

Case Analysis: USA Today

Case Analysis: USA Today

To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment.  To prepare for this level of analysis, first read “How to Analyze a Case” in the W1 lesson folder.

This Week’s Case  

USA Today: Innovation in an Evolving Industry  (located in textbook appendix)

Write an analysis paper on the USA Today case study. Within your paper be sure to answer the following questions:

  1. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer the same questions for USAToday.com
  2. How has a continuous strategy of marketing innovation proved successful for USA Today as it looks toward its future? Explain.
  3. Based on USA Today’s experiences with print and online news, evaluate the long-term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition?

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style (download an APA sample paper from the Purdue OWL here).
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
    1. Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
    2. Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
    3. Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style.

qualitative research assignment

It is due in a few hours please only accept if you can deliver it by 10pm tonight

XX University is considering switching from the quarter system to the semester system to be more on track with other universities in the area.  Your job is to explore this topic and help provide some answers to the committee in charge of making the final decision.  To do this you MUST:

(1) Discuss (in detail) how you would research this topic in at least 2 different ways — what variables (IV vs DV) would you use?  Identify the research questions you would use to guide your research.

(2) Next conduct some qualitative interviews to collect the “consumer” perspective on this topic (keep in mind that students are NOT the only stakeholders in this decision…who else might be impacted by a shift?  Consider people at DePaul, local businesses, other family???).  Write up a guide before you do your interviews so you know what questions to ask!  You must conduct AT LEAST 4 interviews in this research (each should take you about 15+ minutes)!

(3) Write up a summary of the work you did including a list of the questions and your initial “findings”.  Try to include some quote from the qualitative research. Make sure you include a description of who you talked to and why. I anticipate this report will run you 5 pages, 1.5 spaced, traditional margins.