Recent orders

IMC Tactics

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.The paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style to an external si
  • Must include a separate title page with the following
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined 
  • Must include a separate references page that is formatted according to APA style as outlined 

http://fortune.com/fortune500/list/

MKT

Course Learning Content and Assignments

Review the Assignments for this course, accessed by clicking on the “Assignment” tab at the top of your screen, and then selecting each Unit# – Assignment, reviewing the description, type, and deliverables. What questions do you have about these assignments in Units 1 – 4? What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Assignment Objectives

Describe common biases in decision making.

Explain the roles of emotion and fairness in decision making.

Interpret reflective and expedient decision making.

Apply the standard of APA style to all research and writing tasks.

Apply critical thinking skills to analyze business situations.

Appropriately use effective communication techniques.

Grading Rubric:

Grading Criteria

Percentage

Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic

40%

Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions

40%

Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation

20%

Reading Assignment

Editorial Board, Chapter 6

Assignment Objectives

  • Describe common biases in decision making.
  • Explain the roles of emotion and fairness in decision making.
  • Interpret reflective and expedient decision making.
  • Apply the standard of APA style to all research and writing tasks.
  • Apply critical thinking skills to analyze business situations.
  • Appropriately use effective communication techniques.

Please I need 7 parasgraphs, no plagiarism Please.

Other Information

Case Study

Case Study

You work for a marketing department in a hospital within a suburban location of a large metropolitan area. Though it neighbors million-dollar homes, the hospital’s mission includes providing care to underserved and indigent populations in the area.

A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital, you agree to meet with the physician. During the meeting, the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice, and she plans to charge from $300 to $1,000 per month, depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however, the number makes for easier calculations.)

The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, 7 days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities.

  1. Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.
  2. What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?
  3. Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine. 

By Tuesday, July 4, 2017, submit your report in a 2- to 3-page Microsoft Word document to the W4: Assignment 2 Dropbox. 

Save your document as SUO_HCM3006_W4_A2_LastName_FirstInitial.doc.