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DQ#1 Marketing Management, Ch. 16: Developing Pricing Strategies and Programs

  • What are the various responses to a competitor’s price change?

– Minimum 175 words

– Non-plagiarized material

– Minimum 1 Reference

– Must include citations

emergency homework

two vedio

Answer in 200 words each:

a) Analyze how Napster transformed the structure of value capture  in the music record industry.   [to answer this question, take each of the five forces, and explain how Napster transformed threat of new entrants, bargaining power of vendors, bargaining power of customers, rivalry among firms, and power of substitutes;].

b) Analyze how the process of value creation has transformed from the times before Napster came in to now [to answer this question, take each of the four players in the value net, and explain how the nature of value creation is different now with respect to those players).   

c) Using Porter’s diamond model, explain why the US is such a strong base for a music record firm.   The US music firms are flooding the European and other markets worldwide, while there are very few foreign music firms that are successful in the US.

Assignment for Prof James Kelvin

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft® PowerPoint® presentation with speaker’s notes covering the following criteria:

  • Develop a slide setting the theme and goals of the presentation.
  • Define and discuss the PLC concept and its importance to marketing managers.
  • Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
  • Describewhat company/organization and product/service you are using.
  • Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
  • Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research.

Format your presentation consistent with APA guidelines.

must have speaker notes and references