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Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle

Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.

Guided Response:

1. Review section 3.2 in our text regarding product life cycles.

2. Check out our sample life cycle Storify (Links to an external site.)Links to an external site. regarding Polaroid Instant Cameras.

3. Identify an appropriate product, product category or brand.

    • One that has moved through all phases of the life cycle
    • Do a web search for dead brands or product fads. Or use thisarticle about bygone tech (Links to an external site.)Links to an external site. for inspiration.

4. Research your brand/product/category to answer the following:

    • The approximate timing of each life cycle phase
    • The key events that marked the start or end of each phase
    • Use at least three sources and refer to our example as needed.

5. Create and publish a new Storify that contains the following:

    • One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase.
    • At least one image or video (product shots, advertisements, etc.).
    • Three APA formatted citations. Reference your sources at the end.
    • When done, copy the link of your published Storify story.

6. Post your Storify link to the discussion forum below.

    • In the title of your post identify your product/brand/category.
    • In the body of your post, provide your Storify link. See our example.

7. Respond to at least three life cycle Storifys for brand/products/categories other than the one you picked. Then answer this question:

    • Of the products that you read about (including your own), which one best fits and least fits the classic life cycle curve? Explain why/how.

Mapping the Product Life Cycle (PLC) Presentation

Please use the SWOTT analysis from the attached file. Also please include an agenda and conclusion. 

Purpose of Assignment

The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft® PowerPoint®presentation with speaker’s notes covering the following criteria:

  • Develop a slide setting the theme and goals of the presentation.
  • Define and discuss the PLC concept and its importance to marketing managers.
  • Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
  • Describewhat company/organization and product/service you are using.
  • Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
  • Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research.

Format your presentation consistent with APA guidelines.

Ethics Essay #4

Ethics in business relationships include both the external and internal relationships that develop around the organization. For this assignment, we will focus on the internal relationships that develop inside the organization. Studies have indicated the more positive the environment within the organization, the more productive the employees. Research one or a combination of these job-related topics found within organizations: job discrimination, reverse discrimination, sexual harassment, bullying, and/or unsafe working conditions. Your essay should address the following:

1. Briefly describe the issue.

2. Explain the significance of any ethics-based decision your research finds and the affect it had or has on overall morale, relationships within the organization, and ultimately overall productivity levels.

3. Research a minimum of one company involved in this type of issue.

4. What best practices might a company implement to avoid negative behavior within their organization? Your response must include an introduction, thesis statement, and a clear discussion of the questions/topics above. It must be a minimum of two double-spaced pages. You are required to use at least two credible references. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.