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MKG 400 CT4

Option #1: International Marketing Research at the Mayo Clinic

http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862122/case_3_1_International_Marketing_Research_at_the_Mayo_Clinic.pdf.

Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a business formatted memorandum to your staff (see reference in required readings to correct business memorandum format). This should minimally include the following:

  • Begin with an overview of the state of affairs with respect to Mayo Clinic and its international markets.
  • Explain the research that will be needed to support this research strategy. Be specific about sources of secondary data and the best places and media for gathering primary data.
  • Explain the rationale for this type of research strategy.
  • Distinguish the contributions of your staff through your ideas and the solicitation of their ideas.

Your memo should be well written, 2-3 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Since this is a memorandum, it can be single-spaced following traditional business memo format (see Purdue OWL required reading). Use at least 3 scholarly references beyond the text case/course text itself.  The CSU-Global library is a good place to find these references.

MKG 400 CT 3

Review this case study:

http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862122/case_2_4_Ethics_and_Airbus.pdf

Answer the following questions (found also at the end of the case study):

  1. In each of the cases described, who benefits and who suffers from the alleged ethical and legal lapses of Airbus?
  2. How should the public relations staff at Airbus respond to the articles appearing in The Economist, The Guardian, and Reuters News?
  3. What steps might Boeing take to defend itself from this sort of competition?
  4. Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe? How and why?
  5. Had France adopted the OECD convention on bribery ahead of these transactions, would the firm’s behavior have differed? Why?

Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.

correction

You need to corrct the assignment step by step according to the feedback,I cannot use the online chat now, so if you want to do it plz just send me the handshake.