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This week, you will write your opinion paper for the case you’ve been researching in the previous weeks. Use outside resources (preferably refereed, scholarly journal articles) to defend your opinion of the case.
At this point, you have summarized the case and argued both sides. Your paper should clearly cite why you feel the way that you do about the case, including what should have been changed about its outcome, in your opinion. Assume the vantage point of a professional in ethics and law, and make recommendations based on your opinion of how the outcome of the case should have been handled.
On a separate page, cite all sources using the APA format.
Assignment 2: Situation Analysis
A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google.
Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online sources.
essay #2
Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products which are not considered to be “healthy” for consumers have additional challenges. Research a company that markets “unhealthy” products. Examples might include tobacco or alcohol companies, but these examples are not exclusive. Respond to the following questions:
1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
2. Examine how the perception of the product differs within cultures—both within the United States and globally.
3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity, and business ethics?
4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.
Your response must be a minimum of two double-spaced pages, not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations, complying with APA guidelines.