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Marketing Powerpoint

 For this assignment, as an individual please provide the following as a PowerPoint.

 Identify three (3) prominent stereotypes which can be found in the advertising.

  1. Using the internet, find images which best express each stereotype.
  2. Briefly explain what you feel the reason is that this stereotype persists.
  3. Briefly explain if you feel this stereotype is beneficial or harmful.

Develop a PowerPoint where the first slide includes your name and the assignment as an intro slide. Then create a slide for each stereotype you identified. Each stereotype slide should identify the stereotype, and include items 2-4 from above. Upload your individual response page to the Canvas Group File Exchange

marketingIII

 In Unit III you will conduct an Industry Analysis and a Competitive Analysis.

Industry Analysis

Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research.

Competitive Analysis

Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter?

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Industry Analysis and Competitive Analysis). 

Marketing Assignment VII

Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VII you will provide a comprehensive discussion of the pricing strategies of your company.

Pricing This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances. Review Chapter 16 in the textbook for a complete understanding of how companies utilize pricing strategies.

Competitive Advantage Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Pricing and Competitive Advantage in Pricing).

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.