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Attention Kim Woods

Assignment Details

Open DateMay 1, 2017 12:05 AMGraded?YesPoints Possible100.0Resubmissions Allowed?NoAttachments checked for originality?Yes

Assignment Instructions

Assignment 5

Would you like to own an all-electric car? Do you think there is a viable market for such a product? Provide secondary data to research the viability of selling electric cars profitably. Utilize some of the sources mentioned in chapter 10 of our e-book. Try to determine the population of electric-car buyers. Provide a research report based on your findings.

Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.  Deliverable length is a minimum of 2 body pages.

Submission

Marketing/Human Resources Paper Due in 24 Hours

Directions:

  1. Create an ad for a new product called Coffee Beans. Coffee Beans is ground coffee that is sold at grocery stores and is considered a premium brand. People can go to the grocery store and buy Coffee Beans and use it in their at home coffee makers. You will create a billboard ad using one power point slide. On the powerpoint slide you should create a slogan, describe the new product, and also list a selling price. You should also include a photo and make the power point slide look like a billboard as much as possible.
  2. Your ad/power point slide should include:
    1. Product name- Coffee Beans
    2. Company name (please make one up)
    3. Why the potential buyer should purchase the product or service.
  3. You will also create a one page summary discussing how you came to create this new product. Please describe the process from start to finish. Describe why you wanted to create a new coffee brand, why you chose a billboard as the main marketing plan, why it’s being sold in grocery stores, and why you think the product will be successful.

This paper requires 1 power point slide as the billboard ad and a one page summary. The slide and paper needs to be in APA format. The completed slide and paper is due in 24 hours.

Strategic marketing management

Q1 ) Critical evaluete the application of Porter’s Five Forces model in an organisational context of your choice.