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Unit 5 IP

Assignment Objectives

Explain the value of various policies and procedures at the federal, state and local levels as they relate to the provision of healthcare and patient rights.

Assess opposing views of current polices and the implications from both sides.

Plan an implementation process supporting recent policy changes.

Compose a document to employees addressing recent legal and ethical issues which may require changes in how an organization operates.

Reading Assignment

Pozgar, Chapters 12, 13, and 14

Assignment: Unit 5 IP

Assignment Description

Choose a health care issue with controversial ethical and legal implications that was at the center of a high visibility case in the public domain. Some examples of issues include but are not limited to the following:

  • Late term abortion
  • Assisted suicide
  • Surgical errors
  • Patient abuse
  • Parental refusal of medical treatment of minors for religious reasons
  • Transplant patient selection process
  • Access to clinical trials by terminal patients
  • Gender assignment for infants born with intersex anatomy
  • Survivor selection in conjoined twins
  • Access to illicit drugs for palliative care
  • Withholding hydration or nourishment
  • Life support continuation for brain-dead patients
  • Medical treatment for the elderly or terminally ill
  • Donor organ harvesting
  • Use of placebo in clinical trials
  • Use of patient data without consent
  • Stem cell research and treatments
  • Access to treatments not yet approved by the U.S. Food and Drug Administration (FDA)

Note: There is no time frame during which the case must have occurred for this assignment. Please note, however, that any case selected must be analyzed in the context of laws and policies that existed at the time of the case in addition to current laws and policies.

Perform research in the University library using at least 8–10 relevant peer-reviewed academic or professional journal articles that were published within the past 5 years, and complete the following to prepare your report:

  • Analyze the ethics of the case from each end of the ethical spectrum (ultraconservative to ultraliberal) from the perspective of 3 of the following stakeholders:
    • Patient,
    • Patient’s immediate family or guardians
    • Emergency medical personnel or first responders
    • Doctors, surgeons, specialists, or other medical providers
    • The hospital or health care facility
    • A pharmaceutical or medical device company
  • Identify policies at the federal, state, and local levels relating to the provision of health care and patient rights that played the following roles in the case:
    • Assesses opposing views of these policies from the perspectives of the provider and patient
    • Analyzes the implications of these policies on the operations of health care organizations
  • Identify at least 3 state or federal laws that are relevant to the case, and complete the following:
    • Evaluate key legal factors that are inherent in the case.
    • Assess various policies and procedures that are inherent in these laws that relate to the provision of health care by providers or patient rights.
  • Differentiate between the demands of legal policies and ethical issues with relevance to the needs of the provider and patient.
  • Formulate an assessment of the potential impact of the case on decision-making options in the future for providers, patients, and administrators.

This MUST Be Plagiarism Free With At Least 3-5 Peer Reviewed References, All Citing Referenced.

I Will Pay $18.00 For This Assignment!

Marketing 1

-Marketing Plan

In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a

comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical

entrepreneurial venture but instead an existing publicly traded company, of your choice.

you will research the various elements of the marketing plan as it relates to this company.  you will provide a

Company Overview and a PEST Analysis.

1-Company Overview

This section will provide the reader with a general understanding of the company and product/service offered by the

company creating the value proposition for the customer. You might include general information about the company and

industry and product/service. Additional general information might include the size of company, location, NAISC code,

mission/vision/objectives, or any other general information about the company.

2-PEST Analysis

The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the

company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the

political/legal environment will affect your company, how changes in the economic environment will affect the company,

how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in

technology will affect your company.

-Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.

References should include at least one additional, credible reference beyond the textbook. All sources used must be

referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include

the use of subheadings (this week consider using Company Overview and PEST Analysis).

To determine the company you would like to research you may want to do a general search for “existing publicly traded

company” or “publicly traded company list”.

A paper

art 1: Working on the Plan

Complete the following:

  • Assess the market attractiveness and competitive position for a tangible product. 
  • Create an exit strategy and guidelines for its implementation. 

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Part 2: Tactical Marketing Mix Strategy

Complete the following:

  • Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service). 

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–12 pages in length. 

Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric.