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mkt 376 Briefs – Dale Carnegie Brief

there are some  request for Dale Carnegie Brief and example.

Brief Two—How to Win Friends and Influence People

Here’s what you’ll do

Write a Brief on two techniques that you learned by reading How to Win Friends and Influence People. For each of the two techniques or principles you select, give two examples of how you’ve observed it in action in your life or in things you’ve read.

Reader The reader may be a family member, friend, supervisor, or colleague.

The Brief: Here’s how you’ll be graded

Your Brief’s grade is based on four criteria:

1.  The scope, i.e., the number of factors cited explaining the two techniques you found useful.

2.  The rigor, i.e., the depth of analysis of each factor. How well you explain the idea: how it works and why it works.

3.  Strict adherence to formatting standards including: Motivation Sentence, Subheads, Masthead, typestyle, margins, white space, illustrations (if any), and bullets.

4.  The examples’ utility in illustrating Carnegie’s principles.

Page length

Two pages Each Brief may be up to two pages long. While this Brief writing assignment is designed to mimic business Brief writing, it has a second objective: to demonstrate the scope and depth of the knowledge you gained in this course. Thus, this Brief exceeds the one-page business Brief standard.

Essay 1

locate an article that discusses the topic of business ethics and write a two-page review of the article you selected. Topic ideas might include the role of ethics in the workplace, breach of ethics, the effect of internal and external forces on ethical compliance, global ethical considerations within a business, or ethics and employees. Keep in mind that these are suggestions; please expand within the parameters of ethical topics as they relate to business ethics. Your article review must address the following:

Summarize the article, and provide an analysis of the author’s main points.

How does this article contribute to contemporary thinking about business ethics?

Assess the ethical issues faced by the business leader or leaders in the article.

How can you apply information in this article to your field?

How did this article fit your ethical view?

Your response must be a minimum of two full double-spaced pages, not including the title and reference pages. Referenced sources must have accompanying citations, complying with APA guidelines. You must have at least two references. Those references must include at least one of the required reading articles and the scholarly article you selected to review. 

B7442 Marketing Strategy and Management Week 6.1

Assignment 2: Channel Strategies and the Value Chain

In this assignment, you will analyze channel strategies and the value chain. You will then analyze the effect that growth, going global, and supply chains have on two similar products/services that are marketed in various markets.

Background:

Decisions about marketing channel structure depend on customer needs, competitor behavior, marketing strategy used, and the resources available to the marketing manager. A wide variety of channel options exists today. Generally, the goal of the channel arrangement is to maximize the efficiencies of distribution. Many channel arrangements have the potential for conflict as well as legal and ethical issues. Channel decisions are among the most critical decisions facing marketing managers.

Directions:

  • Use the University online library resources to identify five peer-reviewed academic articles related to channel strategies, leverage, and the value chain.
  • Choose two competing products that are sold in local, national, and global markets.
  • Evaluate the effects that growth, going global, and supply chains have on distribution strategies.
  • Assess the effects of market shifts and declines on channel strategies.
  • Analyze and assess how a company could obtain leverage within the channel and the value chain to maximize efficiencies in the market. Identify potentially negative aspects of leverage as well.
  • Critically examine the strategic elements and organizational environment of marketing decisions for the products you chose.

Write a 4–6-page report in Word format. Utilize at least five scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Apply APA standards to citation of sources. Use the following file naming convention:

Grading Criteria: