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Principles of Marketing 2 separate papers (Must use Walmart as the example)
Unit II Research Project
Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit II you will present the Target Market and a SWOT Analysis.
Target Market Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.
SWOT Analysis Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (This week consider using Target Market and SWOT Analysis).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit III Research Project
Marketing Plan This week you will continue your comprehensive marketing plan, researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit III you will conduct an Industry Analysis and a Competitive Analysis.
Industry Analysis Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research.
Competitive Analysis Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter?
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Industry Analysis and Competitive Analysis).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Final project Health
Quality plans are used by healthcare facilities to provide frameworks for collaboratively planned, systematic, and organization-wide approaches to improvement. These quality plans are always kept on-site, updated yearly, and reviewed by surveyors and accreditors. For your final project, you will develop a healthcare organization quality plan. This will assist you in synthesizing your prior knowledge of performance improvement. This will also help you to see how quality performance encompasses all stakeholders and departments in the healthcare organization. This assessment addresses the following course outcomes: Incorporate regulatory requirements and accreditation standards into quality planning Evaluate appropriate methods of healthcare data collection, interpretation, and presentation for informing decision making Prioritize performance improvement initiatives and data collection needs in healthcare organizations through evaluation of organizational quality programs Synthesize changes in healthcare reimbursement for their influences on the healthcare organization’s ability to provide quality and safe patient care Evaluate requirements of current quality and safety initiatives for how they influence delivery of ethical care in healthcare organizations Assess leadership strategies that promote interdisciplinary collaborative care within healthcare organizations Prompt In this assignment, you will be developing a quality plan—also known as a performance improvement plan—for a healthcare organization. This plan may be developed for an acute care facility, a day surgery facility, an ambulatory care organization, a clinic setting, a long-term care facility, or some other type of healthcare organization with which you may be familiar, given your own professional healthcare work experience. In addressing the critical elements for this assignment, all APA formatting and citation requirements apply. Furthermore, as this is a scholarly initiative, you must use peer-reviewed or evidence-based sources for this assignment. Data may be derived from public healthcare databases, or you may use data from your own healthcare organization. Specifically, the following critical elements must be addressed: I. Quality Statement A. Craft your healthcare organization’s quality philosophy by discussing the National Quality Strategy priorities and their application to the overall organizational quality plan. B. Analyze how this healthcare organization’s mission is correlated with its quality philosophy. C. Assess the role of quality within value-based reimbursement in this particular healthcare organization. D. How is leadership involved in the dissemination and application of quality data at this healthcare organization? II. Quality Infrastructure A. Provide brief details about the organization’s information management system, including what type of system is used and patient records management. B. What phases of meaningful use have been implemented to date? C. Outline how performance improvement data and initiatives are tracked through the organization, starting at the department level. Consider using a visual aid to depict this. D. Discuss leadership strategies that ensure stakeholder and community input into the quality program. E. Discuss how the infrastructure of this healthcare organization supports data abstraction to support pay-for-performance (P4P) reporting requirements for the Centers for Medicare & Medicaid Services (CMS) and other insurance providers. III. Process for Evaluation and Dissemination A. Describe the various stakeholder groups involved in the performance improvement process (e.g., nursing leadership, departmental directors, etc.). Consider using an organizational chart to depict these stakeholders. B. How does leadership in various departments promote involvement in performance improvement? C. Evaluate the frequency of performance improvement initiatives and timeline for submission of data. D. Describe the processes for collecting, interpreting, and presenting data within the organization. E. Define the metrics required for the hospital value-based purchasing program through CMS and provide the rationale for inclusion of these outcome and process-of-care measures. IV. Define the following metrics for their use in the quality plan, including how they meet accreditation or quality requirements and how their use influences delivery of ethical care in the healthcare organization. Consider including a current example of each of these metrics. A. Core measures included in the quality plan B. Inpatient and outpatient scores (HCAHPS) C. NDNQI included in the quality plan D. Serious reportable events related to the quality plan E. CAUTI, CLABSI, and surgical site infections (infection prevention) F. Reporting of blood usage G. Culture of safety scores V. Accreditation Compliance A. Describe the current status of accreditation (i.e., Joint Commission, CMS). Consider including logical reasoning on why this healthcare organization has attained this current status of accreditation. B. From the most recent accreditation survey, describe the areas needing improvement that were identified. VI. Evaluate and Prioritize Performance Improvement A. Justify the timeline for evaluation of performance improvement activities. Consider using a visual aid. B. Delineate the role of the Quality Improvement Council. C. What is the Plan, Do, Study, Act (PDSA) process for incorporating necessary changes in standards and practice pursuant to performance improvement data? Mi
Unit 2 Week 2 Third Response Needed
When it comes differentiating between the demands of legal policies, ethical issues with relevance to the needs of the provider and the patient there is a very fine line in my opinion. I automatically think of procedures such as abortions that could be an issue for providers who legally have to perform, the procedure if it’s within their scope of practice although they may feel like it is ethically and morally wrong to take a human life and end it. Legal policies within the healthcare industry can stem from different reasons that ethically don’t have to be wrong. When a provider provides some kind of malpractice, it isn’t necessarily an ethical issue at hand.
From a provider perspective, I feel they have more at risk when it comes to the demands of legal policies. Providers need to ensure that they are abiding by so many different laws and guidelines that keep them within their legal realm. It seems that the career as a provider can be very stressful and ethically providers take an oath that holds them to very high standards in regards to the treatment and care that they provide. Morally, providers must make sure they are doing everything in their power to save a life regardless of their personal beliefs because this is what’s ethically right.
For patients, I think the legal policies and ethical issues differ because they are looking at it from a different perspective. Patients may not necessarily know what they are to expect legally from their provider besides being treated. Patients may not know if a provider is performing ethically and therefore that line can easily be crossed. Ethically as a patient I think they are legally and ethically expected to tell the complete truth about their health history so they can be treated properly. You hear a lot about patients who lie about ailments and symptoms so they can receive medications that they wouldn’t otherwise receive. This is not only illegal; it is also ethically and morally wrong.
References
Pozgar, G. D. (2016). Legal and Ethical implications in Healthcare. Burlington: Jones & Bartlett Learning, LLC.
