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Service Failure and Recovery Assignment- Background in the understand of Service Marketing and Provider Gap.
Service Failure and Recovery Assignment- Background in the understand of Service Marketing and Provider Gap.
Please refer to attachments to assist you in the assignment and please reach out with all questions.
**Absolutely No Plagiarism and Original
Work Only***
Evaluated largely according to how well you planned and organized your submission and applied relevant services marketing theories and methods in it. It will be very important that you present your work concisely. Please take careful note of and respect all page-length expectations, recognize that all assignments are to have a covering page, and use double-spaced typing, 1″ margins, and Times New Roman 12-point font or its equivalent. Please also note that page-length expectations exclude the covering page and, if applicable, references page(s) and all appendices.
Expected Length: 5 double-spaced pages, 12 pt. font. (plus an email message)
For this individual assignment, you are responsible for obtaining a copy of “Chantale and Clinton Call for Service” and for preparing document(s) as outlined below. For this individual assignment, you are to assume the role of the Vice President of Marketing for The Canadian and to analyze the situation faced by The Canadian (and the Bryand brand of appliances) and to develop a plan for remedying the situation. As the Vice President of Marketing for The Canadian, you have been briefed on the experiences of Chantale and Clinton Riley and believe that the contents of “Chantale and Clinton Call for Service” provide an accurate portrayal of the experiences and at least the surface-level causes of the situation faced by The Canadian. It is important that you approach all requirements of this written assignment from a services marketing perspective; for example, you may find that the situation faced by The Canadian is indicative of one or more provider gaps, recovery attempt failures, service quality deficiencies, and other topics that we are addressing in this class.
As Vice President of Marketing for The Canadian, you are tasked with the following:
· The preparation of a two-page memorandum addressed to the president of The Canadian (with copies to the managers of the corporate customer service department, the repair department, and the company’s Montreal retail outlet) in which you persuasively (i.e., using evidence) diagnosis the cause(s) of the situation faced by The Canadian.
o It may be appropriate for you to make assumptions concerning the cause(s) of the situation, but be sure to (1) make your assumptions explicit and (2) thoroughly read “Chantale and Clinton Call for Service” to ensure you fully understand and address how the corporate culture, climate, and ways of operating could have contributed to the situation
· The preparation of a two-page memorandum to the managers of the corporate customer service department, the repair department, and the company’s Montreal retail outlet (with a copy to the president) in which you persuasively propose a set of specific policies and procedures for effectively managing problems experienced by customers of The Canadian with goods and company personnel
o It will be important that you make specific and persuasive recommendations to the managers and that you use evidence and concepts from this course and your own research to support your recommendations
· The preparation of discussion points (full sentences; one page in length) for an upcoming meeting with your manager of marketing research that will focus on how marketing research can be employed to monitor the effectiveness of the new policies and procedures (assuming they get implemented)
o Your marketing research discussion should touch on research questions, data sources, and data collection methods and should generally show appreciation that every employee with direct or indirect access to customers can be meaningfully engaged in any marketing research initiative
Please keep in mind that this is a formal business report. A professional-looking title page is expected.
i have 2 homework that due tomorrow at 12 am Review the videos on the 4P’s and target market. Now, write a…
i have 2 homework that due tomorrow at 12 am
Review the videos on the 4P’s and target market.
Now, write a 2-page paper on a unique product – YOU.
Be sure to include information about the 4 P’s.
Also, include a discussion on features vs. benefits. I am more interested in your benefits.
Be as creative as you wish to be. I look forward to reading and learning more about who you are.
Please submit as a “Word” document or a “PDF” document. I cannot read Apple products on my computer.
Keep a standard format – APA style, 1″ margins, 10-12 point font.
OH YEA – and 2 pages means 2 pages – you will understand when I grade the paper.
We will be implementing Smarthinking tutoring service (located at the top of the course home page). If you have any questions, please submit your early draft of this assignment for feedback before submitting your final draft. https://www.youtube.com/watch?v=JIirzTdaey4&feature=related
2-Geoffrey B. Small is a super luxury fashion designer with an eye toward social justice and connecting with his buyers. Go to U-tube and find a couple of video’s showcasing the work and philosophy of this company. (There are several to choose from) (Please be careful – at least one video has some language I do not care for and do not suggest you view – but be warned that everyone in the world does not think from a Christian viewpoint)
From what you have viewed, write up a 2-page paper on how this company began designing clothes and deciding whom to design clothes for. Explain how Geoffrey B. Small connects with his customers. Discuss the nature of consumer behavior and how this mixes with his beliefs in terms of how consumers purchase fashion and how this affects clothing prices. There are also some good articles you may wish to review to use in this assignment also (for example: http://www.stylezeitgeist.com/forums/showthread.php?7432-Geoffrey-B-Small ) (Again, when you have an open forum, you must filter language sometimes – just a warning). How does this company use controversy to share his stance on clothing and politics? You do NOT have to agree with his or anyone’s stance on this topic. Your job in this assignment is to share how this all relates to marketing.
i dont want it to be too professional i want it to be simple it is 2 double space pages.
unit II essay and DQ question
Unit II Essay
Marketing Plan: Part I
Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed
below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up
company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II),
and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing
company).
Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be
creative and develop the business idea/model for your selected scenario.)
Scenario #1
Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning. While today’s
customers enjoy developing their vacations themselves, Travel Supreme believes there are travel services that are still in
demand. Initial research needs to develop what types of travel services are in demand by this target market.
Scenario #2
IT to Seniors is a start-up company interested in ensuring a positive experience for seniors (65 and older) with respect to
the use of technological gadgets, software, the Internet, and/or any additional aspects of technology. Initial research will
provide an idea of the business model that would be in most demand for this target market.
Scenario #3
Galaxy Restaurant is a start-up restaurant developed with the idea of providing the customer with a unique dining
experience. This could extend from the product offering, service offering, atmosphere, or a host of other unique
experiences. Initial research will provide an idea of what this unique dining experience would look like.
Scenario #4
Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their
clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or
knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into
the types of services that this particular target market would be interested in.
Remember to choose one of the aforementioned scenarios to use for the entire course. Submissions will be completed in
Units II, IV, VI, and VII and, together, will comprise a full marketing plan. While this is a cumulative marketing plan, submit
only the designated unit’s work.
This unit’s submission should consist of the items listed below.
Include an introduction/overview of the company.
This section of the marketing plan should introduce the company and business model along with a brief description of
the products/services.
Discuss market research strategies.
This section of the marketing plan should discuss the research strategies that will be used by your company to
understand the target market(s), industry, competition, and/or any other aspects of the company that will provide
valuable insight into profitable operations.
Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro
environment as described in the PEST will impact the company and, specifically, the marketing decisions.
The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to
include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years
old. The submission should be a minimum of three pages in length (not counting the title and reference pages).
DQ Question
Select an existing company, and think about applying the political, economic, social, and technological (PEST) analysis to this company. Discuss with your fellow students how using the PEST tool best assists marketers in analyzing the external environment in which they are operating. Review the Unit II Lesson in order to better understand the PEST analysis tool. Please bring forward a company that fellow students have not previously discussed.