Recent orders

Business Marketing

Please use the grading rubric attached 

Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. 

Assignment Steps 

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

Management and Organisations in a Global Environment

Research Report

The final report on your topic will be written up as a seminar report. That written report should begin with the broad research topic which is followed by each individual component.

Organisation of the research report – a key ingredient to writing a successful report involves the planning or organising stage. Organising can help you to sort out your ideas and to present your report in the order that communicates best to your readers. Your essay is to be structured and written as a business report. It, therefore, must begin with a Management Summary within which you state in stark form (i.e. unsupported by argument) what you are asserting in this report and you must do that in less than two pages.

As already stated above, you begin the main body of the report with some general background on the broad research topic. This introduction should end with a brief paragraph outlining the plan of the rest of the essay What follows is the specific issues of each individual component which were considered. As for any good business report these components should be structured into sections and sub-sections and the heading for these should be in the Table of Contents. In these individual components, the in-depth discussion of the relevant issues is elaborated based on the existing literature and/or data. You must provide in-text references to your sources. The last section of the report contains a brief summary followed by a complete list of references (Harvard referencing) that are cited in the text of the essay. Follow the standard referencing method consistently.

Suggested Structure and limits are as follows:

·       Management Summary: ideally one page but no more than two. 500

·       Sections 1: Introduction 500 words,

·       Section 2: Main body of the essay consisting of each of the individual components limit each component to approximately 900 words each(3,600 in total)

·       Sections 3: Conclusions 400 words,

·       Summary and Complete List of References (5-15 references). (Harvard referencing)

·       (5,000 words in total)

Topic: Motivation: Content Theories

General Framework

Describe the difference between a content theory and a process theory of motivation citing examples of how some process theories, under criticism, have been reduced to content theories.

Individual Components

1.    Discuss Maslow’s theory and detail the criticisms that have been levelled against it. (900 words)

2.    Discuss Hertzberg’s theory and detail the criticism that have been levelled against it. (900 words)

3.    Discuss McGregor’s theory of work motivation. (900 words)

4.    Behavioural science research expects to be scrutinized and criticism levelled against it. Summarise with examples from Hofstede’s work through to the theories of motivation. (900 words)

5.    (5,000 words in total)

Harvard referencing

Measuring what matters

  • Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM?  

Everyone should use a different product in their first posting to earn full credit.

  • Lastly, explain how you can personally have a positive impact on customer loyalty in your position.