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B7442 Marketing Strategy and Management Week 3.1

Assignment 2: Strategic Marketing Recommendations

In this assignment, you will compare and contrast the differences between marketing strategies in a changing competitive environment.

Scenario:

Consumer behavior and competitive market analysis are key initiatives for a marketing manager. With the changing competitive environment of the global marketplace, marketing managers are always in search of evolving markets and underserved profitable niches to provide them with a competitive advantage. Porter’s Five Forces and strategies to overcome the Five Forces are seminal works on competitive advantage.

Select a company and a product in an industry affected by changes in the business environment or in consumer preferences. As a consultant to that company, you are asked to provide strategic marketing recommendations.

Directions:

  1. Describe the company you chose and the industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy.
  2. Using Porter’s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product/service.
  3. Utilizing the University online library, research at least six peer-reviewed academic articles related to marketing strategy and competitive advantage.
  4. Using best practices from the literature, propose a new marketing strategy to give your selected company a competitive advantage. Include the following in your marketing strategy:
    • Describe how the proposed marketing strategy aligns with the goals of the company.
    • Examine areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition.
    • Analyze market segmentation, differentiated points of value, message(s), and product positioning.

Write a 6–8-page report in Word format. Utilize at least six scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Apply APA standards to citation of sources.

Required Assignment Grading Criteria and Rubric:

B7442 Marketing Strategy and Management Week 3

Assignment 1: Why We Buy!

Part of understanding the patterns of consumer and organizational buying is the need to understand “Why” people do the things they do.

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers. As a counterpoint, he includes TiVo, which appeared to be struggling until a 2012 court victory that tripled its stock price.

Using the University online library resources and valid Internet Web sites, research Simon Sinek. Based on your research and the readings in this module prepare a posting about a current product of your choice that has been reformulated using Sinek‘s “why” concepts.

Complete the following:

  • Critically analyze the value of the marketing approach suggested by Simon Sinek.
  • Compare Sinek’s approach to inspire employees and connect with customers to other approaches you are familiar with.
  • Assess how Sinek’s approach could be applied to your own organization.
  • Discuss what might work and what is not applicable in Sinek’s approach.
  • Support your positions with at least two peer-reviewed journal articles.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

MKG 400 CT Option #2: PEST Analysis

MKG 400 CT

Option #2: PEST Analysis

International marketers experience expanded levels of uncertainty as they not only deal with the uncontrollable elements of their own country but also with those of another country. Keeping this in mind, discuss how compiling a PEST Analysis would aide an international marketer. Review the components of a PEST as you discuss how changes in the uncontrollable external environment affects the international marketer.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) Additionally, the www.wto.org website will provide valuable insight.

Your paper should be 1-2 pages in length and conform to CSU-Global Guide to Writing and APA Requirements. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.