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VIII Prin. of Marketing Final
Unit VIII Final Project
PowerPoint: Marketing Plan
For the Final Project, you will put together a PowerPoint presentation that you could present to officers within the company. This presentation should summarize the Marketing Plan that you have compiled throughout this course. Remember to include pertinent facts as well as a discussion of the competitive advantage within each of the four elements of the marketing mix (product, place, promotion, and price). Additionally, include your recommendations for future development of their marketing strategies.
Elements to include:
*Company Overview,
*PEST Analysis,
*Target Market(s),
*SWOT Analysis,
*Industry & Competitive Analysis,
*Product,
*Place,
*Promotion,
*Price, and
*Recommendations.
Your PowerPoint presentation length should be 10 slides in length, including a title slide and a reference slide. Use of speaker notes is also required.
VII Prin. of Marketing
Unit VII Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VII you will provide a comprehensive discussion of the pricing strategies of your company.
Pricing
This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances. Review Chapter 16 in the textbook for a complete understanding of how companies utilize pricing strategies.
Competitive Advantage
Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Pricing and Competitive Advantage in Pricing).
File called problem formula is a question
R n B café is a popular cafe and restaurant for Chinese cuisine. It lies in the heart of the capital city of Nepal, Kathmandu. The location of the place itself is a popular destination to spend leisure time with friends. There are number of banks and colleges in the surroundings and also public transport are easily available. It was established in 2012. The specialties of the restaurant are breakfast, lunch, dinner and beverages with live music in a specific day in a week. The main objective of the cafe is satisfaction and safety of the customers. The opening hours are from 7:00 to 22:00 everyday. They have live music on Monday, Wednesday, Friday and Saturday. They also have different offers like buy two get one free, discounts on the drinks, buy 2 cocktails and get one free etc.
The aim of the cafe is to serve delicious food and beverages. This cafe has different age group of customers. Primarily the youth are most attracted to this cafe. During the lunch hour from 11:00 to 13:00, the employees from the bank aged 30-50 are mostly there for lunch. In the evening there are youngsters aged 20-30 approximately, who love to party. The cafe is environmentally friendly with also a lounge and Hookah pipes of Shisha bar. There is also a party hall for small get-together and parties. Customers can also enjoy free Wi-Fi inside the premise.