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Research and marketing

Since 1975, the Council of American Survey Research Organizations (CASRO) operates within the United States and around the globe to partner with more than 300 companies and market research operations. Abiding by CASRO’s Code of Standards and Ethics for Survey Research is a requirement of members. These standards are broken into sections that are not only used as a standard for the industry not only in delivering study results, but also to point out all the responsibilities of a Survey Research Organization to Respondent, Clients, and Outside Contractors (CASRO 2011).  For this assignment, you will need to read the CASRO Code of Standards and Ethics. Write a report on the ethical issues involved in marketing research focusing on three or four of the main issues. Your report should be a maximum of 8 double spaced pages, plus a title page and a reference page. Please follow APA guidelines in your formatting. Use facts from the text book, the CSU library and the Internet to support your recommendations.  Reference  Council of American Survey Research Organizations. (2011). Code of standards and ethics for survey research. Retrieved from http://www.insightsassociation.org/issues-policies/casro-code-standards-and-ethics

Team merchandising is critical for ongoing revenue generation. For this assignment, you will select the sports team of your choice and rebrand the team merchandise with the goal of increasing sales. Licensing is of key importance when rebranding. As part

Team merchandising is critical for ongoing revenue generation. For this assignment, you will select the sports team of your choice and rebrand the team merchandise with the goal of increasing sales. Licensing is of key importance when rebranding. As part of your plan, consider the role licensing will play in brand recognition and your marketing strategies. The project will have two parts, a 750-1,000 word written report and a 5-10 slide PowerPoint presentation/pitch explaining the merchandise rebrand. Include relevant talking points in the notes section for each slide in the PowerPoint presentation.

For both the report and presentation, you will need to identify and explain the key components below.

  1. Problem: Explain why you are must rebrand the team’s merchandise.
  2. Rationale: Using data such as Fan DNA (demographics), sales, and information related to brand recognition, justify the necessity for rebranding.
  3. Plan: Provide details about specific steps you will take to rebrand, license, and market merchandise. Focus on finding innovative ways to use technology in the rebranding process.
  4. ROI: Include cost and revenue projections for the plan.
  5. Evaluation: Explain the metrics that will be used to evaluate the success of the merchandise rebranding.

sales management homework

this is for the sales management class, our group choose the company MarketSource, 

MarketSource, headquartered in Alpharetta, Ga., employs more than 9,000 team members, and has been named a “Top 20 Workplace” in both 2015 and 2016 by The Atlanta Journal-Constitution.

The company offers customized outsourced sales support, training, and recruiting, as well as various marketing services. Offering business-to-business and business-to-consumer sales expertise, the company serves clients in the information technology, automotive, consumer electronics, and telecommunications industries. MarketSource’s marketing services, including merchandising, market research and analysis, lead generation, and brand strategy, are intended to improve clients’ sales processes. Major corporations including Ford ,Hewlett-Packard , and Cisco have been customers. MarketSource is a subsidiary of leading staffing specialist Allegis Group .

here is some informations for the company, I will post the homework and the interview we done.