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DQ #2 Question below… Course is Strategic Planning and Implementation

To focus and add value to our conversation about profiling, here is a great piece on consumer profiling: 

http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

CLASS: Please read the above piece. What are your thoughts? Is Target going too far? What alarms you about this approach? Or are you alarmed at all?

Must be minimum 250 words, non-plagiarized, cited and referenced; due tomorrow Monday, May 8th @ 10a, PST.

Brand Personalities

  • As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.
    • What are they?
    • How do they differ?
    • Are there any similarities
  • THE BRANDS ARE OSCAR MEYER, DELL, AND SKETCHERS

U4 1-2

1- A direct marketing strategy today extends the classic 4Ps of the marketing mix to engage consumers at an individual level. Identify and explain the four phases of the process to optimize consumer engagement. Select a company that markets a technology product you use (e.g., mobile phone, tablet, or flat screen TV) and describe how that marketer uses the four phases to optimize consumer engagement.Your response should be at least 500 words in length.

2- Like any database, the quality of the output of a marketing information system relies on the data that are gathered and inputted. Describe at least four SOURCES of data on individual consumers, and at least six TYPES of data that are relevant to predicting consumer behavior. How would an iDirect marketer use this information to optimize consumer engagement?Your response should be at least 500 words in length.