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advertising homework about Nivea for Men 1-2 pages due Monday morning

hello, I have a research assignment about Nivea for Men for one to two pages. the search have to be academic and i should talk about just the following points:

External Influences

  • Economic Trends
  • Social and Demographic Trends
  • Technology Trends

Competitor Analysis

  • Market Share Trends
  • Marketing / Marketing Communications Strategy Assessment

Target Market Analysis

  • Consumer Data
  • Consumer Behaviour (Loyalty)

I will attach an example and highlited the point that i should write about which was done in class to get an idea of what should be included in the assignment. also I attached some information that might be usful for some points but you should also do some research.

Marketing Case Assignment

Instructions: In a simplified, direct-response, fashion to ADVANCED MATERIAL’S SBU Executive Oversight Group by clarifying the six specific matters sought by the panel, articulated below in the following items.  LIMIT your responses for all six items to the FIRST PAGE of your report–supported by EXHIBITS [which follow on] as you see fit to help substantiate your calculations or to show arguments in support of your conclusions/recommendations.  

Questions to be considered and responded to in the Nundies Case.

[1] What is the situation facing ADVANCED MATERIALS with respect to Nundies in Jan08?

Here you might want to consider wholesale sales [omitting 285 units sold on-line] and total contribution to overhead.  And weigh these income values to [a] the summation of expenses for product and process [manufacturing] development, marketing research, launch, etc. in the first year; and [b] the installed capacity to manufacture 100,000 liners [or, put differently, 20,000 packages. 

[2] What is the break-even [BE] for ADVANCED MATERIALS assuming annual marketing and manufacturing overhead expenses that are currently and expected to remain at $400,000?

Here [and for all subsequent items in this assignment] you should assume that ADVANCED MATERIALS has decided to allocate NO funds in the foreseeable future to consumer advertising of any sort; promotion dollars such as they exist is solely directed at selling to the trade. 

[3] What is the market share that ADVANCED MATERIALS would need to BE if the sales potential for disposable liners is 8,000,000,? 

[4] Is selling Nundies to consumers via the internet a viable option for ADVANCED MATERIALS?  Explain, briefly how effective this “channel” might be viewed to work in the first three years of Nundies brand life. 

[5] Assess the overall merit of the Nundies diversification venture in the light of what’s necessary to be successful from the ADVANCED MATERIALS corporate executives POV.  What’s your advice to them regarding Nundies?  Justify briefly.

To be viewed in a favorable light, an SBU such as Nundies is expected to throw-off an expected minimum ROI of 25% with respect to the annual allocated overhead expenses noted in Item #2.

[6]  What’s your advice to ADVANCED MATERIALS regarding the Nundies SBU?  Justify briefly.  

500 wk6 Assignment 2

Please, use the attached template to compose this assignment

Assignment 2: Part B: Your Marketing Plan

In Assignment 2, using the same company for Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate timetable to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Develop branding strategies for existing and new products.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.