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Assignment 2: Part B: Your Marketing Plan Due Week 6 and worth 240 points In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding. Note: You may create and /or make all necessary as

Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Analyze and critique the write up – what do you think they did well

Find an opinion article that you found in a respected news source (e.g. Wall Street Journal, New York Times) that you can analyze. It can be on a topic we discussed in class or something else. Analyze and critique the write up – what do you think they did well? Include the link to the article below.

one page

decision Making and Planning

4 PAGES

 For this assignment, you need too chose the HCA. PLEASE BEFORE ACCEPTING THIS ASSIGNMENT I WANT YOU TO READ THE ASSIGNMENT CAREFULLY, AND MAKE SURE YOU UNDERSTAND THE DELIVERY REQUIREMENT.

You have been asked to provide more data to support your strategic recommendations that the organization should consider pursuing to effectively compete in the health care marketplace.

Prepare a report of  4 pages and include at least 5 relevant peer-reviewed academic or professional references published within the past five years that includes the following information:

  • Prioritize all of the strategic recommendations that you identified in the Unit 2 report in order of effectiveness, explaining their impact on the organization’s competitive position in the health care marketplace.
  • Prepare an estimate of the resources (operational, human, and length of time) that are needed to implement each of these recommendations.
  • Using at least 3 appropriate financial ratios (compound annual growth rate (CAGR), return on equity (ROE), return on investment (ROI), net present value (NPV), profitability index (PI), internal rate of return (IRR), etc.) from your research, demonstrate the financial validity of each of your recommendations.
  • Rank your recommendations based on financial impact.

For a resource guide on using the online library to search for references, click here.