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Branding and Packaging

In this assignment, you will analyze branding and packaging. In your essay, include the following:

  • Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies.
  • Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research.  You must include a minimum of three credible outside references in addition to your text.

Your paper should be 2-3 full pages in length,

B7442 Marketing Strategy and Management – Week 1

Assignment 2: Product Positioning

Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated. In this assignment, you will explore this marketing strategy and learn why it is important to grasp the concept.

Use the online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm’s product positioning strategy.

– USE THIS LINK FOR THE ARTICLE TO BE USED IN THIS ASSIGNMENT –

http://search.proquest.com.libproxy.edmc.edu/central/docview/1513315163/405F1D91CC1B49ACPQ/20?accountid=34899

Complete the following:

  • Critically analyze the value of the approach suggested by the article.
  • Evaluate its content, providing support and counterarguments from the literature.
  • Compare the content of the article with the course readings or other sources familiar to you.
  • Assess the value of the reading in the context of your current organization or an organization of your choice.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

project

Business Report format required. This means use:

  • A title page,

  • A 1-Pg Executive Summary, followed by the body of your report that covers the Chapter 11 Marketing Framework of the text

    (a) Company description, purpose and goals;

    (b) marketing situation;

    (c) marketing initiative briefly summarized;

    (d) detailed marketing strategy elaborating on initiative;

    (e) brief implementation priorities;

    (f) forecasting;

    (g) measurement and controls. This step-by-step format will be discussed in class.

Choose any Saudi Arabian based company that you wish and identify a new marketing initiative for that company. Any aspect of marketing can be used.

Criteria & Marking:

The principles of marketing can be used to market goods, services and ideas. Your task is to use Marketing Management principles to develop a marketing plan. A detailed marketing plan is critical in creating and coordinating effective marketing activities.Your marketing plan must not exceed 1500 words and more than 1300 words and should be presented in report format.

This means five to six pages (double line spacing and 2.5cm margins), plus a title page at the front end and a list of references at the backend. Given this is an applied task, you will have limited references – selected useful academic references- for example will need to be included. Any referencing style is accepted (preferable Harvard Referencing Style)

Note: these References are not included in the word count.

Submission:

  1. All assignments submitted for grading must be word processed. Students must be able to produce an electronic copy of all work submitted. Creating a backup of all your computer files is highly recommended.

  2. Important: All Submission will be checked va SafeAssign. SaveAssign is an online text-matching service available through the blackboard site. It enables students to submit electronic versions of their assignments via the internet, and generate a text-matching report. This service is designed to aid in educating students about plagiarism and the importance or proper attribution of any borrowed content. It is recommended that all students apply this service prior to submitting a hard copy of their assignments.

Q 2: Presentation: Marketing Plan (5mins In class Presentation)

Type: Oral Presentation

Due Date: WEEK-13 to 15 (as can be decided by the instructor)

Weight: 5 Marks

Task Description: Professional oral presentation.

Criteria & Marking:

This is a 5 minute presentation that supports the essence of your marketing plan initiative. The presentation is done as a “Problem Solving” to the client (the Lecturer and the class members) in order to obtain acceptance of the proposal.