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Marketing Assignment II

Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit II you will present the Target Market and a SWOT Analysis.

Target Market Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to

BBA 3201, Principles of Marketing 2

identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.

SWOT Analysis Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (This week consider using Target Market and SWOT Analysis).

Information about accessing the Blackboard Grading Rubric for this assignment is provided below. 

Remington Under Fire

https://youtu.be/oS_GDpZM3ak 

This is the link to video you will need to watch in order to do this assignment. 

Three pages minimum work cited most be done if you borrow info. No plagiarism. 

Complete all the steps including the extra credit points. 

This work is critical, so do your best. 

This is due in 11 hours 

Due May 3/ 2017 10:00 (100:00 A.M.)Detroit time zone 

The image attached is the work requirments. 

This work for those who are capable of doing tough things 

Week 1 Assignment Concept of Branding

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC. The paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA 6th edition style .
  • Must include a separate references page that is formatted according to APA style.