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Marketing Paper (600-words total)

I need a 200 word response with at least one reference in each question to each of the following 3 questions (600-words total) that are based on the following fact pattern:

1.    Do you think that management has made the right decision by introducing their ‘no-refund policy’? Justify your answer with supportive calculations.

2.    Would you expect the marketing function to be involved in this type of decision? Why/why not? Be specific in your response.

3.     What are the implications and ramifications in respect to customers in regard to this charge?

Customer Relationship Management (CRM) success is highly reliant upon the motivation and performance of a firm’s customer contact staff.  Taking into consideration all that you have learned in the class review the situation below – do you think that the management has made the right decision?

CASE STUDY

Assume that you have just started working at a grocery store, in its marketing department. The store’s management team on advice of accounting has just introduced a no-refund policy. The policy was changed because it was calculated that the old full refund policy was costing the store an average of $50 per year for each of their customers. The store has approximately 10,000 regular customers, the new policy represents a cost saving of approximately $500,000 per year for the store

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Some of your fellow staff members have discussed with you that this change will make it much more difficult for staff to deal with customer complaints and service recovery.  As a member of the marketing staff you are aware of the following information:

QUESTIONS

Answer each question using theory and knowledge gained from class.  Saying I agree or disagree is not a complete answer.

1.    Do you think that management has made the right decision by introducing their ‘no-refund policy’? Justify your answer with supportive calculations.

2.    Would you expect the marketing function to be involved in this type of decision? Why/why not? Be specific in your response.

3.     What are the implications and ramifications in respect to customers in regard to this charge?

Unit 5 2nd Response Needed

are the advantages and disadvantages of using social media in healthcare marketing?

Utilizing online networking gives an association between patients what’s more suppliers actively utilizing online networking clinched alongside social insurance incorporates these focuses of quality (Gandolf, 2014):

  1.  Fast spread for therapeutic data:  Every bit medicinal exhortation looked for web is not useful exhortation furthermore.  Patients need aid bringing this exhortation furthermore utilizing it during their hazard.

  2. Social insurance right crosswise over limitless distances:  It displays a chance to prevent, diagnose, also treat sicknesses toward a velocity furthermore separation that might have been when unthinkable.

  3. System to cosset control: Online networking and coordinated effort devices could provide an unbelievably expense compelling path will screen also dispenses social insurance administration.

  4. Collective nature from claiming online networking:  Online networking need over endless instances, leveled those playing ground between organizations and their customers, organizations are watchful too (Jones Smith, 2014).

The hindrance to online networking in social insurance would security concerns (Jones Smith, 2014):

  1. Disregarding HIPAA security arrangements could bring about firm punishments.  Those same open stages that makes online networking engaging likewise builds worries to social insurance associations.

  2. Absence of preparation for community oriented advances large portions are threatened by fast pace for social media, and doctors need aid no special case.

  3. Cutoff points once comprehensive tolerant majority of the data.  Doctors would reluctant should provide medicinal exhortation should “online patients” the point when they need next to no in the method for comprehensive restorative history.

  4. Social Stigma:  Sometimes there will be a developing development about doctor cooperation in social media, there will be an additional bunch from claiming medical practitioners that search down on the act.  They might think about whether online networking bargains the existing patient/doctor associations (Jones Smith, 2014).

References:

Gandolf, S. (July 21, 2014) FAB: Features Advantage’s and Benefits of Social Media in Healthcare.  Retrieved from http://www.healthcarescuccess.com/blog/internet-marketing-adver …

Jones Smith, M. (March 2,2011)) 4 Benefits & 4 Drawbacks to Social Media in Healthcare .  Retrieved from, http://blogs.perficient.com/healthcare/blog/2011/03/08/4-benefits …

In 1hr

Conclude the paper attached ; do the highled parts

Positioning through the Marketing Mix (2 paragrhs)

Conclusion: 1 paragraph