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Advantages and disadvantages of marketing tools used in healthcare. In this unit, you will explore the advantages and disadvantages of marketing…
Advantages and disadvantages of marketing tools used in healthcare.
In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.
To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:
• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g., post-surgery therapy)
• Surgical care • Veterans Administration •
Next, select an environment/location:
• Downtown New York City • Denver, Colorado • Mobile, Alabama • Boston, Massachusetts • Rural Minnesota • Savannah, Georgia • Los Angeles, California • Fort Worth, Texas • Anchorage, Alaska
Finally, select three (3) marketing tools:
• Newspaper
• Memorandum
• Radio advertisement
• Television
• Telephone
• Social media
• Internet
• Person-to-person
• Billboard
• Referral
Instructions
• Provide a general overview of your select healthcare system.
• Discuss the demographics of your select location.
• Discuss the advantages of using each marketing tool at your healthcare system and location.
• Discuss the disadvantages of using each marketing tool at your healthcare system and location. • Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.
• Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
• 3-4 page paper excluding front and back matter (APA standards apply).
Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you. Reference: https://data.medicare.gov/
Urgent…Just 3 paragraphs/250 words…Need in 4hrs
This project is intended to encourage you to apply the concepts presented in this class to a real marketing issue. A recent Wall Street Journal article (“Cadillac subscription plan: GM tries a Netflix for cars at $1,500 a month”) tells about an interesting marketing effort within the automobile industry. Your group assignment is to write a paper discussing this program, and analyzing the various strategic choices which have been made, and the strategies you would recommend going forward.
The following list addresses specific elements of the assignment:
1. Research the topic. Develop a realistic understanding of the issues associated with pricing and promoting this type of business, and the advantages of various strategies.
2. Make strategic recommendations to at least one firm, particularly with regard to pricing and public relations efforts, and support those recommendations with good arguments.
mkt wk4
Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.
Develop a less than 1,100-word analysis that includes:
- Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
- Explain how the packaging you will use for your product or service will add value.
- Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
- Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
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Prepare a 10- to 15-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:
- Explain your promotional strategy for your product or service.
- Include how you will use at least three of the following elements:
- Advertising
- Public relations
- Digital marketing, including social media
- Sales promotion
- Direct marketing
- Event marketing
- Outdoor
- Develop an initial budget for your plan.
- Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
- Provide justification for your choices.
- Explain the evaluation and control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines
I have also uploaded grading guides. thanks so very much