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MGT 510 Assignment 1 How big Global businesses compare

Select one (1) global industry, such as the automobile or cell phone industry. Next, use the Internet to research three (3) major international competitors within the chosen industry. Take note of manner in which the popular international business press (e.g., newspapers, magazines, e-zines, press releases, etc.) depicts the selected companies.

Write a four to five (4-5) page paper in which you:Compare and contrast the three (3) models of culture. Next, select one (1) of the researched international competitors, and ascertain the model of culture that is most appropriate for the selected international competitor. Provide a rationale for your response.Recommend the type of economic system that best relates to each of the researched international competitors. Predict three (3) potential effects of such an economic system on the societies in which the system is involved. Provide a rationale for your response.Speculate on the major reasons why certain countries have lagged behind other countries in economic development. Recommend three (3) generic actions that the three (3) researched major competitors could take in order to encourage economic progress within these countries. Provide a rationale for your response.Imagine that you have been given the opportunity to lead one (1) of the three (3) researched international competitors. Select one (1) company in which you are interested in leading, and provide a rationale for your choice. Propose the necessary major steps—including education, social development, community activities, bargaining skills, language skills, conflict management skills, etc.—that you would need to take in order to propel you from where you are today to a global leadership / management position at your chosen company.Suggest two (2) global changes in expansion, technology, marketing, products, services, human resources, and customer service, etc., that you would make as CEO of the selected international organization from Question 4. Provide a rationale for your response.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:Examine the management concepts in a global business including culture, ethics, and social responsibility. Examine the complexity of understanding new cultures and its impact to multinational management. Evaluate strategic management and participation strategies in a global business. Use technology and information resources to research issues in global management. Write clearly and concisely about global management using proper writing mechanics.

public relations

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Critical Thinking 6 (MKG350)

Option #2: Understanding Cultural Differences

In Chapter 12 of Integrated Advertising, Promotion, and Marketing Communications, Clow and Baack (2016) discuss the importance of cultural competency and sensitivity when dealing with consumers from other countries.

In Saudi Arabia and other Muslim countries, Clinique had to modify its sampling techniques because men sell cosmetics instead of women. At the same time, Muslim laws prohibit a man from touching a woman if she is not a relative. Female customers must either apply the cosmetics themselves or bring their husbands to the store with them. Asking a female customer “What color are your eyes?” constitutes a grave offense in Saudi Arabia because the eyes are believed to be the gateway to the soul. Asking her about skin tone does not make sense because women keep their faces covered. Sampling is a challenge for Clinique in Saudi Arabia.

Search the Internet for two multinational companies that have modified their promotion campaign to market to the appropriate audience in a foreign market.

In a 3- to 4-page paper, discuss the mistakes and strategies that companies made to ensure acceptance. What promotion or changes should have been made? Include information about advantage and disadvantages of using trade promotions both instances.

Your paper should adhere to these standards:

  • Be 3-4 pages in length, not including the title or reference pages
  • Integrate concepts, terms, and theories from the readings and module content
  • Include at least three academic references to support your work, including one peer-reviewed article preferably from the CSU-Global library
  • Follow the CSU-Global Guide to Writing and APA Requirements