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Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you bel
- Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
- Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
- What recommendations would you give the company who needs to update their approach?
help please
i want two diffrent answers for this assigment it’s due in 4 hours from now
§ Watch one hour of prime-time TV and answer the following questions:
– How many minutes were devoted to advertising?
– How were these ads distributed throughout the hour?
– How many commercials were 60 seconds long? 45 seconds? 30 seconds? 15 seconds? Were there any other commercial lengths?
– Was the same product advertised more than once during the hour? Were the commercials identical?
– In a “pod” of several commercials, do you feel that one position is strongest? Is being first the best? Is being last the best? Why?
– How well do the commercials fit with the program? Do the programs and the products have similar target markets?
§ Make sure you note the name of the program and the date/time watched.
- Be prepared to discuss findings with class. This will be turned in as part of your in-class grade.
Contests and sweepstakes are very common in the entertainment industry. Radio stations have contests almost weekly (some daily); local television morning shows quiz viewers on trivia; even movies offer sweepstakes in conjunction with film previews and premiere nights.
Think of a television program unlikely to have contests or sweepstakes (things like Cops, The View, Scooby Doo). Once you have chosen your program, design a contest or sweepstakes to promote the show or the channel on which it airs. Describe the rationale behind your promotion.
Part three: The first two part are attached and needs to flow with them…….
Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.
Identify key trends, assumptions, and risks in the context of your final business model.
Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis.
Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:
- Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:
- Market share
- Revenues and costs
- Profitability
- Competitive position
- Customer Value Perspective, which includes strategic objectives in areas such as:
- Customer retention or turnover
- Customer satisfaction
- Customer value
- Process or Internal Operations Perspective, which includes strategic objectives in areas such as:
- Measure of process performance
- Productivity or productivity improvement
- Operations metrics
- Impact of change on the organization
- Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:
- Employee satisfaction
- Employee turnover or retention
- Level of organizational capability
- Nature of organizational culture or climate
- Technological innovation
Evaluate potential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3.
Create at least three strategic objectives for each of the four balanced scorecard areas. Baseyour solutions on a ranking of alternative solutions that includes the following:
- Identify potential risks and mitigation plans
- Analyze a stakeholder and include mitigation and contingency strategies.
- Incorporate ethical implications
Develop a metric and target for each strategic objective using a balanced scorecard format.
- Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, “The percentage of increase in market share.” The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)
Outline a brief communication plan discussing how you will communicate the company’s strategic objectives that includes the following:
- Define the purpose.
- Define the audience.
- Identify the channel(s) of communication and why you selected that channel.
Format paper consistent with APA guidelines.
